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The SMS -based literacy programme for women in Pakistan
This programme (launched in 2007), which is entering a fourth phase in 2013, aims to educate 1,500 illiterate women in Punjab and Sindh using tutorials sent via text messages in Urdu. SMS message here is “tutor, textbook and school all rolled into one”.
At least 4,000 women have previously benefited from the same programme.
In the latest phase, UNESCO has collaborated with government education departments and agencies to increase the project’s outreach, leading to more students’ participation in the programme. With a view to increasing the programme usage, the phase also includes capacity building of rural female teachers as well as user incentives such as permanent ownership of the phone sets and free SMS from Mobilink for a fixed duration.