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“Start-up Chile”—Service uptake by non-Chilean users
The online “Start-up Chile” programme was developed by the Ministry of Economy, with the objective of attracting foreign entrepreneurs to invest in Chile to launch their businesses and thereby help promote Chile as the innovation and entrepreneurial hub of Latin America. The website has all major social networking tools such as Facebook, Twitter and YouTube). In the same year, the programme already had over 3,800 followers, over 100 blog posts, 1,474 likes on Facebook with active conversation about the program and 105 subscribers, and over 5,600 views on YouTube as of mid-October 2013, 1,910 applications were made to make use of the programme, as displayed on the website.