The main strategies which were used to implement this project which converted it into a campaign are that the common man in the village needed water for agriculture, cattle, etc therefore there was a need for a mass movement from the leaders of the society to convert this need into action by people participation where the government would only provide support and policy and the people will work themselves for water conversation and augmentation. This led the people to recognize the source to the end to their misery. Site specific water conversation and augmentation structures were designed and were approved through the gram sabha. A full fledged team was appointed for each river with specialists from different fields like civil engineers, agriculture, geology, veterinary etc at the project level in every district. Do It Yourself concept was imbibed in the local people through technical training and capacity building measures. Self initiation was promoted among the people. Individual responsibilities were assigned among the local people which made them feel a part of this project. Participation from various governmental, non governmental organizations, members of voluntary organizations, private organizations and students was mandated in the policy. To make available sufficient funds for this project convergence was assured from schemes like NREGS, SGSY, MPRLP, BRGF, etc. The people could contribute in the form of labour, material, machine or money.
All this was achieved through making it into a mass campaign through effective blending of the mindset and objectives in the political and administrative machinery of the state and thus making it a people driven initiative in the state. These strategies were established by learning from the past experience of the state, water being recognized as the main source of development, feedback from the local people and field survey of the major officials of RGM. The man behind conceptualizing and getting it in black and white, getting all administrative approvals is Mr Umakant Umrao, Director, Rajiv Gandhi Mission for Watershed Management.
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