Expeditious deliverv of G2C services, in terms of regularity, accessibility, availability and efficacy, to the rural poor has always been a challenge for district administration in India. Despite efforts aimed at democratic decentralization, a vast array of basic G2C services say demand for installation of a hand pump in a village -can still be availed of only at the district headquarters. This means that people from remote, rural villages have to travel anywhere up to 50 kms for a service as basic as obtaining a ration card. Since a majority of the rural poor are engaged in farm labour of work as daily wage earners, a single trip to the district headquarters entails a day's wages or work on the fields as the opportunity cost. Service delivery is still not assured. One often has to undertake several such trips before a simple task- say obtaining the copy of record-of-rights, the basic land record document, is accomplished. Further, inadequacy of monitoring mechanisms makes it difficult for the Collector (chief administrator of the district) to ensure the on field availability of key field functionaries. Field staff in vital social sectors like health and education- say an auxiliary nurse and midwife (ANM) working in a remote sub health centre or a primary school teacher posted at a remote hamlet would often remain absent for long periods from their workplaces and district heads would not have any monitoring mechanisms to check such truancy on the part field level functionaries. Such absence would essentially have a deleterious impact on the service delivery efficacy of vital line departments. Serious flaws in service delivery at the field would in turn compel the rural poor, who are hit the hardest by the same, to throng district offices for grievance remediation. Thus the demand load from rural citizens would be highest on the top of the hierarchy, i.e. at the district headquarters while lower down, enforcing accountability for performance would become a difficult task in the absence of rigorous and intelligent monitoring mechanisms. Such state of affairs prevailed till late August. 2009 in the Gwalior district of Madhya Pradesh, India. Essentially, the interests of the rural poor were most seriously affected by this state of affairs and in general, administrative machinery was perceived as quite rigid: difficult, costly and time consuming in terms of access , Poor on field presence of field staff was a serious cause of concern for the district departmental heads on one hand and a monumental grievance for the rural citizens on the other. Janmitra was conceptualized, designed and implemented as a localized innovation in administration with the aim of placing citizen at the focal point of governance.
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