The Upper Austrian Department for family affairs issues the "Upper Austrian Family Card" to parents and single parents at least one child, that is receiving family assistance payments. This card offers discounts at organizations for leisure and recreation as well as for trading and service companies. 1.700 companies are participating in this program and 150.000 families own the "Upper Austrian Family Card". Likewise the Austrian Federal Railway (ÖBB) offers the "ÖBB-Advantage Family Card". This card offers discounts in passenger transport services for families and various other discounts in the area of mobility. By 2006, approximately 12.000 families were holders of the "ÖBB-Advantage Family Card" in Upper Austria. The fee for this card, which offers large discounts on train tickets, is 19,90 Euro per year.
The ambition of the cooperation was to achieve a win-win-situation for both organizations, the ÖBB (Austrian Federal Railway) and the Upper Austrian Department for family affairs, and their benefit-cards.
On the one hand, the 19,90 Euro fee via ÖBB is not covering all the costs for administration, postage charges and advertising expenses. On the other hand, most of the owners of the "ÖBB-Advantage Family Card" are also owners of the "Upper Austrian Family Card".
The cooperation is an advantage for Upper Austrian families.
Cooperation goals are:
- provide the owner, owning one of these benefit cards, with the benefits of both cards for free
- register and administrate the address database at one location
- combine the two benefit cards into one co-branded card
- reduction of the incidental changes for administration
- extend the validation of the card from between one and five years
These goals were attained without additional costs for the organizations. The administration of the cards was carried out by the Upper Austrian Department for family affairs as hitherto. The additional use of the means of transport in public transport causes no increase in the variable costs (train, tram or bus). The reduction only can be used for trips with at least one childe and one adult. Thus, more families use the Austrian Federal Railway especially on weekends and in holidays.