PSMAS came up with a low cost leadership strategy with following objectives
1) Increased access to all covering all provinces in Zimbabwe
2) Improving healthcare services quality in all PSMAS healthcare facilities through equipping healthcare facilities, training personnel, adequate stocking.
3) Creating a performance culture in all Healthcare facilities
4) Working with Partners and collaborators through effective networking and relationship building
5) Containing costs and influencing a downward trend of Medical inflation in Zimbabwe
6) Reducing skills flight (Brain drain) by ensuring good working conditions to staff and providing proper tools of trade
The objectives were implemented through acquisition of healthcare facilities throughout the country, innovation of products, equipping all facilities, human capital development, Partnership with Government on various healthcare related issues, corporate social responsibility programs, Capital raising through working with Financial institutions and ploughing back surpluses. The strategies were crafted after performing environmental scanning of Zimbabwe and dealing with opportunities, threats arising from the political, social, economic, legal and technological environment. PSMAS performed a detailed industry analysis of healthcare sectors in Zimbabwe from both the public and private sector and crafted strategies to deal with outcomes in the analysis. PSMAS carried a detailed analysis of the needs and expectations of all stakeholders in Zimbabwe and crafted strategies to satisfy their needs and expectations through a detailed strategic plan. PSMAS works with various Partners in the value chain of the business and adopted best practise in corporate governance to achieve the highlighted objectives. Products innovation was achieved as follows
In order to meet its low cost leadership strategy without compromising quality and meeting all aspects of primary healthcare
A)Created products for vulnerable Groups such as pensioners, the chronically diseased as well as products for students at universities for health insurance.
a) Created benefits limits for each major class of services using a structured cost build up approach.
b) Created a specific fund for chronic diseases known as The Prudent Fund to cater for renal failure, hypertension, asthma, epilepsy, heart failure, HIV and AIDS management, diabetes, to protect members from benefits exhaustion, defaulting treatment and payment of shortfalls on accessing services.
c) Created products for the informal sector allowing small scale enterprises even without bank accounts to subscribe by cash or stop order facilities through their banks.
d) Provides courtesy vehicles to transport discharged patients from hospitals thus, providing convenience to the patients and creating cost savings for them.
e) Introduced home deliveries for medicines, home visits and home follow up schemes on patients to check on progress.
f) Introduced health education in healthcare facilities with emphasis on preventive healthcare as well as encouraging frequent health checkups to ensure early detection and management of diseases.
g) Formulating a health insurance product for preventive healthcare, a first in the market and carrying out corporate wellness programs.
h) Currently working on Women and Men wellness clinics, Health spars, sports and exercise medicine, nutrition medicine and health tourism in line with the one stop shop concept.