Two main obstacles encountered during the project were problems concerning organizational culture and research technology. First, concerning organizational culture, many administrators were wary about reflecting public opinion gained through questionnaires because they were afraid of financial stringency caused by pork-barreling, as the policy reflecting public opinion does not link with a profit directly, unlike private companies. Therefore, policy market research was looked upon with disbelief. However, we were able to overcome this obstacle with the establishment of the Strategic Headquarters, which introduced a strong and transparent decision-making body that can handle both people's political needs and government's fiscal restrictions. Led by the strong leadership of governor Hashimoto, at the Strategic Headquarters meetings, which were fully opened to the press, decision making was done based on the research results, but not necessarily bound by them.
Second, the obstacle concerning research technology was distrust for internet researches. So far, almost all the public researches of governments were conducted by mailing questionnaires to randomly sampled residents to secure statistical accuracy. But as this method needs considerable cost and time, private companies usually use internet researches in their marketing research today. Contrary to public researches traditionally conducted by governments, marketing researches attaches importance not to statistical accuracy itself but to availability in decision-makings for properly narrow down issues. Internet research is sufficient tools for that purpose but, as government staffs were not accustomed to the thinking of marketing research, they had strong hesitation to use internet research sticking to the traditional statistics theory. This obstacle was overcome by developing analytical techniques for an internet research that will interpret research results, including statistical errors, such as narrowing down the subjects or hypothesis testing through comparison of attribute groups. Using these techniques, evidence based policy-makings were made possible on the daily basis using internet with cheaper cost and shorter time.