In order to implement the public-private partnership governance, Seogwipo city established a horizontal network with flexible opportunities are given to both sectors and its stakeholder. Also they prepared very comprehensive and thorough strategies for their two core projects, development for walking trails and education policy.
First, the project was carried out on the equal status of public and private sectors.
The walking trails were named after Seogwipo area's cultural characteristic of 'Olle' and it was promoted by the public-private partnership governance. The sites for walking trails were carefully chosen on the criteria that the place has to be filled up with peace and happiness and left with untouched natural environment which could lead us to recognize the importance of environment.
After a repetitive debates, the public-private partnership governance became even stronger during the process of establishment and execution of the new plans. This implementation provided a new opportunity to make changes to the notion of '...of the people, by the people and for the people' administration. Consequently, these changes enabled not only the improvements in the residents' confidence but also enhanced resident consciousness and administration reliability.
Second, Seogwipo city established the public-private interactive web site to promote the mutual governance system. They created their own web site (http://www.seogwipo.go.kr/) and developed operated a new category where public and administration can communicate mutually within the same web site.
These categories are called ‘Mayor's answer for your question' , 'Internet Sinmungo(complaint board)', 'Suggestion Bulletin Board' and 'Suggestion and Idea Palace'.
Third, Seogwipo city endeavored for the local economic revitalization. Through the public-private partnership governance with Olle : a narrow pathway that connects the street to the front gate of a home.Jeju Olle Corporation, the number of tourist increased rapidly. When the Jeju Olle Corporation was first established in 2007, the number of tourists recoded 3,000 and 30,000 in 2008. In 2009, it reached to 251,000 and 746,000 in 2010 and finally in 2011, it is expected that the number will exceed over 1 million tourists. This rapid increase in tourists caused regional economy impact and earned 16,964 thousands US dollars, 50,265 thousands US dollars respectively in 2009 and 2010. This year the figure is expected to create 71,429 thousands US dollars and induce equivalent regional economic impact.
Fourth, it provided a foothold for the world prestige education city. On the basis of the public-private partnership governance, the ‘Seogwipo city education improvement promotion committee' was founded last year. The committee is now its donation campaign to gather 8,929 thousands US dollars as a mean to improve the poor education environment in Jeju. For the last years, 4,100 people and gained 1.2 billion US dollars from local residents, enterprises and associations. In April 2011, the incorporated foundation of Seogwipo education was established to manage the administration of the education.
Fifth, this project elevated the value of local brand.
The success of local brand 'Jeju Olle' was reported in public and private broadcasting stations both in and out of Korea including KBS and MBC as well as newspaper companies. Wide reporting and advertisement of the Olle trail raised brand awareness.