The initiative was launched to cope with the following concerns: to prevent and mitigate drought in the irrigation areas of the Mae Yom O&M Office; to effectively manage water in a fair, equal, and sustainable manner; and, to promote stakeholder involvement in every process of integrated water management.
Two main strategies were used to implement the initiative, that is, (1) knowledge management and data dissemination; and, (2) three-coherent task mechanisms. The first strategy, knowledge management and data dissemination, constituted three steps as follows: (1) collecting data: the Mae Yom O&M Office gathered data on meteorology, hydrology, engineering, economy, social, and local wisdom to study the current situation, potential of dry-season cultivation, and factors that affected the cropping pattern, as well as applying the SWOT analysis in order to lessen water conflicts among tail-end users; (2) using information technology: the Mae Yom O&M Office utilized various information technologies including the Remote Sensing, Geographic Information System (GIS), and Global Positioning System to analyze drought risk areas, to provide a geographical database, and to prepare maps of zoning water management; and, (3) transferring knowledge and data dissemination: the Mae Yom O&M Office disseminated the comprehensive water information, geographical database, and agreed rules via different means, for example, the National Broadcasting of Thailand / Phrae Province Branch, local radio stations, village loudspeakers, and farmer meetings. The publicized data made the local administrative organizations and water user groups understand the irrigation regulations and water saving campaign.
The second strategy, three-coherent task mechanisms, consisted of three tasks as the followings: (1) water subsidy for agriculture: the Phrae Province Disaster Relief Committee, the Mae Yom O&M Office, the Phrae Provincial Irrigation Office, and local administrative organizations cooperatively identified the water management and pumping control plans, as well as allocating budgets to supply either fuels or electricity for pumps at different locations; (2) participatory irrigation management: it was the cooperation between the Mae Yom O&M Office, district agricultural officers, local administrative organizations, and water user groups to determine a water management plan, to establish a temporary dike, to reach a mutual agreement, to arrange a rotational water delivery, to maintain irrigation canals, to locate a pumping station, and to mediate water conflicts in the areas; and, (3) acting upon agreement and supervision: it was the coordination between the Mae Yom O&M Office, district, local administrative organizations, and water user groups to supervise and audit water management, rotational water delivery, mutual agreement, fuel use and provision, and electricity cost for pumping, as well as adjusting the operation schedule according to the present situation.