Aarogyam is country’s unique end to end digital health mapping and pregnancy tracking system. Aarogyam caters to both Safe Motherhood and Child Survival Components of Reproductive and Child Health program. For the former, it focuses on Ante Natal Care (ANC),Post Natal Care(PNC) and emphasizes on 100% immunization for ensuring the latter. With these objectives, it uses modern ICT techniques for digital health mapping and pregnancy tracking. It therefore, prepares a complete health database with respect to the target group i.e. pregnant/lactating mothers and children in immunization age group. The database so generated forms the backbone through which a software system suo-moto generates automated calls on all aspects of child immunization, ANC,PNC, safe delivery ,pulse-polio campaign etc, on telephone thereby ensuring health care for the entire family at their doorsteps. Having full knowledge of one's family health profile, one can be more informed and empowered to avail the required health facilities. The project also has an interactive platform wherein a citizen can enquire about various health parameters, and lodge a complaint on a given helpline number. .The program is currently running in four districts of Uttar Pradesh state (Baghpat, J.P. Nagar, Ramabai Nagar ,Gautam Buddha Nagar) catering to around 70 lakhs population with the main target group being pregnant women, infants, children due for immunisation and subsequently the entire community therein. Project funds have also been sanctioned in NRHM for all districts of Moradabad Division ,where it has been initiated catering to a population of around 1 crores.
Aarogyam works on a four pronged approach of Proactive, Reactive, Interactive and Educative interventions among the community. It can be thereby visualised in terms of following two modules:-
a) Pregnancy tracking and monitoring module (Proactive and Reactive)
i. Proactive- Aarogyam keeps citizens at the centre of the health model and generates automatic family specific reminder calls/SMS in Hindi encompassing the following areas:
Immunization details for children from 0-5 years informing them about the place and date of vaccination.
ANC/PNC details of pregnant and lactating mother based on the due date for TT, IFA tablets etc.
Institutional delivery and benefits of Janani Suraksha yojna (JSY).
ii. Reactive- In case of pendency the reminder calls are sent to the concerned family,ANM and village pradhan for ensuring the service delivery
iii. Services delivered
• Enabling the digital health mapping and pregnancy tracking system.
• Outbound IVR/ Hindi SMS disseminating personalized information w.r.t mothers and children for - BCG, DPT, Polio, Measles vaccines etc.
• Audit Trails - Regular pendency reminder calls to family, ANM, Pradhan (Village Heads) for ensuring 100% immunization, ANC, PNC etc.
b) Grievance Redressal and Information dissemination module (Interactive and Educative)
i. Interactive –Through in-dial option on a helpline number, one can gather maternal and child health care information e.g. child vaccinations, antenatal care, postnatal care, institutional delivery, birth preparedness, and Janani Suraksha Yojna (JSY) among other topics. A beneficiary can also lodge specific health related complaints using the in-dial facility.
ii. Educational- Aarogyam provides educational support to various health campaigns such as Directly Observed Treatment Short Course for Tuberculosis (DOTS), pulse polio campaigns, gender-equality, anti-epidemic (ie, cholera or dengue fever) campaigns, Prenatal Diagnostic Tests (PNDT), JSY, and the burden of disease in a particular region among others. In addition to this Aarogyam sends periodic Behavior Change Communication (BCC) messages to the beneficiaries.
iii. Services Delivered
• Inbound Information retrieval of Health parameters and schemes
• Complaint lodging and redressal
• Community Broadcasting