Social Network is the coming consolidated approach for the communications and collaborations of today’s organizations. For the next few years, it seems that technology trend is in the direction of combining all the available communications and collaboration tools and represents them through a social network platform. Therefore, it is recommended to start using this technology as a solution for some business requirements in order to achieve a competitive edge and for continuous improvement. Using social network to serve the business in the government organizations is the core of Open Government. Therefore, it is highly recommended to assess the existing initiatives of using social network in order to start put the best strategy that will serve the business successfully. Moving toward e-government 2 requires a carful strategy analysis since it will affect the information management system and the culture and structure of the organization.
It was evident that selecting the best business social network solution or software to be implemented is not a very challenging issue. The main issue or challenge is how to put a well-designed strategy to use the business social network successfully. Therefore, formulating “Purpose” strategy and focusing in the increasing the members led to build a virtual communities that will support the best practices communities to achieve its objectives. At the initial stage of building and launching the virtual community, it is recommended to put a well-defined purpose with a limited scope in order to avoid any potential confusion that may distract the users. As per Gartner, the suggested strategy should consider the social network utilization in terms of three categories which are official, professional and personal. In addition, designing a flexible business social network policy will encourage employees to participate in the virtual communities. According to Gartner, Only 20% of companies worldwide have a documented social media policy. Developing a corporate policy is very important to control the usage of social network in terms of professional and personal and it will lead to encourage employees to participate effectively in both collecting the concerned information that related to their work such as find out issues that belong to their organizations and try to resolve them ASAP and to publish the right information when they dealing with others in the virtual communities.
Engaging employees via building internal and external business communities will lead to spread the business value among them and will lead to move further toward e-government 2 concept (employee-centric). Implementing a business social networks site led to improve the performance and productivity of the best practices communities of the oil sector in and Tarsheed committee in Ministry of Electricity & Water in Kuwait . Sharing and transferring best practices among the oil sector of Kuwait is being conducted more effectively and efficiently.
Selecting the recommended method for hosting the software either inside or outside the organization depends on several factors; these are cost, IT support, and security. Based on the existing requirements of the best practices communities of the oil sector in Kuwait, it was recommended to use an open source product as the business social network solution. In addition, establishing a dedicated team to manage the business social networks activities is highly required. Finally, a well-structured marketing campaign for the purpose of encouraging employees to participate is a necessity to communicate the change.