1.The promotion of e-governance as a new concept to activate citizens’ participation: The city of Seoul promotes citizens’ participation through innovative methods as being the world’s No.1 e-city. Based on the city's information infrastructure and citizens’ high IT use (the Internet use ratio in Seoul: 81%). the online inauguration of Seoul's new mayor and “Won-soon’s Seoul Story”, which guarantee citizens access and potential participation, was implemented, and received immense interest and good responses by and from the citizens. Through these events, real time communication with citizens become possible, and Seoul's city administration information could be disclosed.
The online inauguration was held via live Internet broadcasting from 11:00 a.m. to 11:40 a.m. on Nov. 16, 2011. The ceremony was carried out by the mayor for the citizens online. It included the showing of the mayor’s office, the pledge of allegiance, the inauguration speech, and real time answering of citizen’s questions through SNS (Social Network Service). The number of simultaneous connectors for the Internet broadcast reached 75,000, and more than 5,000 citizens’ opinions were received through SNS. Participation in the event was active through online and mobile devices and about 8,000 people watched the inauguration through their mobile devices.
※ The number of cumulative video playback was 1,226,602 as of Dec. 9, 2011
2.City administration for citizens and realization of administration impressed citizens: The online event offered an opportunity for most Seoul citizens like workers, homemakers, students, small-sized business merchants, etc to view the ceremony. Indeed, the inauguration’s status was enhanced, as it became a venue to enjoy the pleasure and honor of the inauguration together with all of the citizens of Seoul.
Most citizens were deeply impressed with the city's consideration towards its citizens, saying that they participated in the inauguration for the first time ever. They were also greatly pleased with the fact that a specific budget was not spent on the inauguration. The inauguration was an event that offered deep impressions to the citizens amidst citizens’ huge interest, participation, and encouragement to the extent that it ranked No. 1 in real time RTs (retweets).
“Won-soon’s Seoul Story” also made its debut on the Internet on Nov. 24. It was run with three parts, “News, Story, and Neighbors.” "The News" introduces the cream of cultural information and other information to share and is centered on the city of Seoul's weekly administration news. "The Story" introduces citizens’ opinions through the various online channels including SNS, and the city's suggestion corner for administration, and answers to the citizens’ questions. "The Neighbors" is the time to talk with Mayor Park by inviting Seoul citizens or hard working public officials. “Won soon's Seoul Story” has been broadcast three times so far. Instantaneous and simultaneous there were 3,000 connections, cumulative listeners were approximately 20,000, and citizens’ participation was about 500. Citizens can actively participate in Seoul’s administration online via Mayor Park’s presiding over the program. Also, the administration prepared an arena for communication, where complex and various policy information can be easily understood.