Financial Support from the SFAC and the Private Sector
The AHP is financed by Seoul's subsidies and private sector donations; the donations include mentorship and instruments. The budget has risen in line with the success of the project. The budget was allocated in the amount of 200 million KRW in 2009, 550 million KRW in 2010, and 650 million KRW in 2011. Additionally, the private sector donation increased as the program progressed. From 2009 to 2011, Nike, G Market, and others donated 140 million KRW, tickets, dozens of flutes, recorders, and equipment, and also professional artists provided their mentorship support. Also, using its pool of excellent artists, SFAC provided mentoring to aspiring artists and enhanced the year-end Hope Sharing Camp Program.
Participation by the SFAC, SWF, Social Welfare Centers, and Artists
The AHP is operated by the SWAC in conjunction with the SWF and 96 social welfare centers that are under the control of the city of Seoul. The SWF and the social welfare centers operate the HPA and DA projects. The SFAC is responsible for AHP planning, the artist hopefuls program, the Fostering of Talents, auditions, interviews with applicants, management of artist mentors, and attracting mentors and ticket donations.
The private sector artist mentorship program, which was launched in 2010, has been activated, attracting more artist participants.
Also, various performance organizations provided tickets donations more than ten times. In 2012, in order to attract greater participation, the SFAC will expand audiences on a pay basis, and bolster support for larger numbers of children by developing donation programs, such as the Human Race in conjunction with Nike.