In Geneva, eight official ballots have been organized offering voters the possibility to cast their vote online. No other state or country has such a long record of internet ballots. Far from demonstrating the doubts over electronic voting that can be observed elsewhere, voters used this new possibility in percentages ranging from 22% to 28%, much more than expected.
It must be emphasized that the tendency to vote online has been very similar among municipalities and ballots. The issues at stake, whether municipal, cantonal or federal, have had no effect on online turnout, while they impacted the overall turnout.
A phone survey was organized on a sample of 1014 registered voters in the days following the September 2004 ballot. The sample composition reflected the registered voters’ splitting into abstainers and effective voters, and, in this second group, among polling station voters, postal voters and online voters. All municipalities involved in this ballot had already access at least once in the past few months to online voting.
As far as socio-demographic variables are concerned, the findings of this survey - the first of its kind in any of the countries experimenting with online voting - confirm the socio-demographic results that the online surveys conducted in previous ballots had already revealed. These can be summarized as follows:
- Postal voting is appreciated by voters over 50 years of age, while internet voting is strong among voters under 50.
- Women tend to prefer postal voting; men prefer online voting. The difference between genders is however weak among the younger generation.
- The use of internet voting is positively correlated to the level of education, while education level does not affect postal voting nor polling station voting.
Is there a way to qualify this group, a common characteristic that makes them a group and not only an aggregation of individuals?
To try answering these questions, a set of “ICT variables” were defined. These were the respondents’ self-assessed IT skills, their internet utilization frequency, their confidence in online information, online communication, online transactions and in the internet voting procedure, the place of internet access (home, office or other) and the type of internet connection (dial-up or broadband).
The multivariate analysis shows that the subjective elements in the voters’ relation to internet, e.g. their self-assessed IT skills, frequency of internet use, confidence in internet communications and in the procedure of internet voting, as well as their type of internet connection, are the predominant drivers explaining the use of internet voting. The statistical analysis reveals indeed that this model explains to a far larger extent the choice of online voting than any other model.
Here, the divide is not between the “internet access have” and “have not”, but between “computer skills have” and “have not”. This divide is not correlated to socio-demographic variables, but to subjective feeling of ease and trust with ICTs.
While postal voting geographically displaced the vote and introduced it into voters’ home, internet voting created a paradigm shift and reached the intimacy of those who feel confident with ICTs. Internet voting appeals to a subjective dimension of life, which is at the same time private, emotional and characterized by confidence in one’s own skills and the technology. On the contrary, postal voting requires no skills and the confidence in the postal service has never been an issue.
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