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Vienna City Administration - Municipal Department 4: General Financial and Economic Affairs; Duties
Austria

The Problem

The project “Mobile Parking” of the Vienna City Administration, Municipal Department 4, enables everyone to buy parking hours for any kind of motor vehicle by sending a simple sms message. This innovative solution helps securing the City of Vienna’s standing as an important, modern business location. It has already won the “Prix Territoria 2006”, a competition of high reputation in France, organised by the French Senate.

Solution and Key Benefits

 What is the initiative about? (the solution)
The purpose of the project Mobile Parking (m-parking)
consists in enabling everyone to buy parking hours for any kind of motor vehicle by sending a simple sms message. The target of the City of Vienna was not to replace the existing voucher system by the m-parking-system, but to integrate this electronic procurement system into the existing parking system. This innovative solution helps securing the City of Vienna’s standing as an important, modern business location.
The project costs for the m-parking-system amount to EUR 8,55 mio. (turnover tax not included) for the period of 10 years. The project costs consist of the following costs: costs for the implementation of the system (EUR 1,29 mio.), operating costs for the first 3 years (EUR 2,36 mio.), operating costs for the remaining 7 years (EUR 4,9 mio.). To these project costs you should add costs amounting to about EUR 4,19 mio. (turnover tax not included): these additional costs consist of costs for the maintenance of the terminals, costs for the equipment of the terminals with a second storage battery, costs for the disagio regarding the handling of payments, costs for licences and costs for paper. The gross total costs for the first 10 years amount to EUR 15,3 mio. (turnover tax included).

Actors and Stakeholders

 Who proposed the solution, who implemented it and who were the stakeholders?
The electronic procurement system m-parking was put out to tender in a two-stage negotiation procedure throughout the European Union in June 2002. First, 28 prospective customers followed the tender, from whom in the long run nine applicants placed participation requests. On the basis of a evaluation accomplished by a commission, four applicants were invited to file a tender. The offer by the company Siemens Business Services GmbH & Co was identified as the technically and economically most favourable. Accordingly, the Viennese City Council in its meeting from 30 September 2002 agreed the conclusion of a contract. On 20 December 2002, the City of Vienna closed the contract with the Siemens Business Services GmbH & CO over the establishment of an electronic park space management system for a contract period of 10 years. The contract can be cancelled by each contracting party subject to a term of notice from twelve months to the calendar year end without indication of reasons. Since 1st October 2003, the m-parking-system has been in full enterprise.

(a) Strategies

 Describe how and when the initiative was implemented by answering these questions
 a.      What were the strategies used to implement the initiative? In no more than 500 words, provide a summary of the main objectives and strategies of the initiative, how they were established and by whom.
In former times, the Viennese parking system was exclusively based on the voucher system. With technological progress accelerating, the idea of offering accessorily an electronic procurement system came off.

(b) Implementation

 b.      What were the key development and implementation steps and the chronology? No more than 500 words
The purpose of the project Mobile Parking (m-parking)
consists in enabling everyone to buy parking hours for any kind of motor vehicle by sending a simple sms message. The priority was to shape the m-parking-system as user-friendly as possible. A further target of the City of Vienna was to integrate this electronic procurement system into the existing parking system.

(c) Overcoming Obstacles

 c.      What were the main obstacles encountered? How were they overcome? No more than 500 words
When the m-parking-system was introduced in October 2003, the target number for the first operating year was 10% of the overall parking hours. For the years following, an annual increase by 10% of the m-parking market share was targeted, so that after 5 years the m-parking market share should have added up to 50% of the overall parking hours. One big advantage of the m-parking-system compared with the traditional voucher system exists in the fact that drivers can buy the parking hours independently from shop-hours.

(d) Use of Resources

 d.      What resources were used for the initiative and what were its key benefits? In no more than 500 words, specify what were the financial, technical and human resources’ costs associated with this initiative. Describe how resources were mobilized
The integration of the m-parking-system into the existing voucher system led to synergy effects regarding the data processing (the surveillant disposes of a pocket pc wherein he is able to enregister all the data required for an eventual criminal procedure). In addition, the implementation of the m-parking-system helped avoiding the introduction of a parking system based mainly on parking ticket machines. As we have learned from other Austrian cities, the introduction of a parking system based on parking ticket machines would have resulted in very high costs for the City of Vienna. According to calculations, the introduction of a parking ticket machine-based parking system in Vienna would necessitate investment costs in the amount of EUR 50.109.500. In addition, the operating costs – disregarding the personnel costs - would increase by 87% compared with the actual Viennese parking system (voucher system combined with m-parking-system).

Sustainability and Transferability

  Is the initiative sustainable and transferable?
At present, there are about 120.000 registered users who use the m-parking-system. The number of bought parking hours amounts at present to approx. 6.5 million. The successful conversion of the E-Government-service m-parking in Vienna became the model for other cities, also on an international scale. This resulted in the previous year in a cooperation between the Viennese City administration and the administration of the old part of town of Bratislava, which is co-financed within the framework of the EU-“INTERREG III a”-programme. The successful implementation of the m-parking-project in Vienna is also demonstrated by the fact that electronic parking systems are meanwhile in use in eleven other Austrian cities as well as in the large German cities Berlin and Paderborn.

Lessons Learned

 What are the impact of your initiative and the lessons learned?
The main challenge was to shape the m-parking-system as user-friendly as possible and to integrate this electronic procurement system into the existing parking system. Another important task regarded the data processing: the solution found comprises pocket pcs wherein the surveillants are able to enregister all the data required for an eventual criminal procedure and the connection between the database on the one hand and the pocket pcs on the other.

Contact Information

Institution Name:   Vienna City Administration - Municipal Department 4: General Financial and Economic Affairs; Duties
Institution Type:   Government Agency  
Contact Person:   Michael Kremser
Title:   Mag.  
Telephone/ Fax:  
Institution's / Project's Website:  
E-mail:   michael.kremser@m04.magwien.gv.at  
Address:  
Postal Code:  
City:  
State/Province:  
Country:   Austria

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