Continuous Participation due to a Change in Evaluation based on Accumulated Quantity instead of the Quantity at a certain Point in Time
The Eco Mileage Program was adopted on September 15, 2009. For three years until August 2012, the membership sharply increased with 65,000 households, 1,407 schools, 1,705 multi-unit housing complexes, 2,885 public institutions and 31,543 commercial and general-purpose buildings. During the past year, the members have voluntarily reduced 100,715 TOE in electricity, water and city gas. They have also reduced 119,947 tons in CO2 emissions during the same period.
In terms of eco-rights and energy cost reduction, the above figure is equivalent to the monetary gains of 69.394 billion won. The achievement was possible, because the city had changed the calculation method of energy consumption comparison from the quantity at a certain point in time to the average quantity used during six months, encouraging continuous energy conservation.
Spread of Motivation for Energy Conservation & Reinvestment of Incentives in the Reduction of Greenhouse Gas Emissions
If citizens become Eco Mileage members and take part in energy conservation efforts, they can monitor their conservation efforts in figures, while also receiving economic incentives. The city’s fundamental philosophy is that citizens’ energy conservation efforts should not only bring social and environmental benefits, but also result in personal gains.
The incentives are given in goods and facilities that significantly reduce greenhouse gas emissions or improve energy efficiency. The incentives have worked as a significant motivating factor for energy conservation for many citizens. Despite some anticipated inconveniences, households and organizations become involved in energy conservation efforts to receive economic gains in return.
Through the Eco Mileage System, Budget Savings and Maximum Economic Benefits for Citizens
With the Eco Mileage program, the city has expanded its efforts to save energy on a broad range of related activities, such as the purchase of environment-friendly products, and the use of public transportation versus driving. As the program expanded and member numbers continued to grow, the city adopted the “Eco Mileage Card” system to aid in decreasing the programs fiscal burdens.
793,679 Eco Mileage Cards have been issued in Seoul. The city promoted the benefits of the mileage card system and as a result, 3,249,252 cards have been issued nationally. The card mileage system benefits citizens remarkably and enhances their commitment to environmental protection. The benefits are a result of the collaboration of the city administration, a card company, financial institutions, manufacturers and retailers. The system costs the city administration very little while bringing about significant effects.
Support for Citizens through a Two-Way Information Channel
Along with the provision of incentives, the Eco Mileage program promotes two-way communication with citizens. The Eco Mileage Web site posts citizens’ energy conservation tips and experts’ advice. Of course, it also informs citizens of various new arrangements by the city administration like the Energy Clinic that pays visits to households or buildings to offer energy diagnosis service.
Resident Centers Helping the Disadvantaged to Participate in the Efforts
The city has arranged for those who have no computers at home or cannot operate them well to visit a resident center and become members. In addition to in charge officials, a temporary student worker at each resident center will reduce difficulties by helping them apply for the membership online.