Connected Citizens Programme
Infocommunications Development Authority of Singapore
Singapore

The Problem

With the Internet becoming an alternative social space, it became obvious that the Singapore government needs to stake out some cyberspace and be attuned to the new technologies, as an increasing number of citizens start to use the Internet as a means of getting information and airing their views. It was deemed important for the government to develop the capacity to be able to engage citizens online. The Connected Citizens Programme looked into developing the ICT capacity for citizen-to-citizen and government-to-citizen interactions online.

As civil service matured and citizenry becomes more demanding, it was important that capacity grew so that government would be able to respond if called upon. It was important to consider how various government agencies, with their various citizen touch-points could tap onto current technologies to connect with their citizen stakeholders.

Solution and Key Benefits

 What is the initiative about? (the solution)
The Connected Citizens Programme has resulted in a number of ICT projects implemented, which has:
• made it easier for citizens to connect with each other regardless of their geographic location;
• allowed citizen representatives to share knowledge on how to bring their community closer together; and
• made it easier for citizens to feedback to the government via mobile channels.

Specifically, three of the projects implemented under the Programme that embodied each of these benefits were the Overseas Singaporeans Portal, the Grassroots Leaders Portal and the SMS Tools.

The Overseas Singaporeans Portal (OSP) was launched in August 2006 and is now a key communications channel for Overseas Singaporeans, estimated at 200,000 members/visitors, around the world.

The portal experiences regular usage, with current forum posts (many less than 24 hours old) and some overseas Singaporeans have chosen to base their active blogs there. This is a clear indication that the portal is currently fulfilling a need from overseas Singaporeans round the world to connect.

The main purpose of the portal is to serve the many overseas Singaporeans and be that social cyberspace where they can keep in touch with each other and with Singapore. The portal features current and interesting news and write-ups, provided in collaboration with media students from a polytechnic.

OSP has touched many people’s lives and made it possible for Singaporeans to find each other like never before. Some testimonials have included how a Singaporean man, feeling lonely and homesick in Bogatta, Columbia was able to find another Singaporean via the portal. She made him feel less isolated by inviting him to a home-cooked meal with some friends. Another new mother was able to gather advice and support from other Singaporean families in London without having to leave her home to make contact.

The Grassroots Leaders Portal connects the 25,000 grassroots leaders in Singapore. These citizen representatives come from all walks of life and are there to help serve the residents in their immediate community. These grassroots leaders are volunteers who help organize activities, solve community-based problems and act as an interpreter of government positions and policies. Being able to share knowledge has helped many grassroots leaders be able to implement successful initiatives in their own communities; for example, a successful elder corner and activities in an estate can help other grassroots leaders to plan for a similar corner for their community.

The SMS Tools has made it easier for government to solicit quick polls and feedback from the younger generation. Citizens are now able to respond to an SMS poll of their opinion via their mobile phones. In addition, citizens are also able to give feedback via SMS and this additional channel has added convenience to citizens’ on-the-go.

Actors and Stakeholders

 Who proposed the solution, who implemented it and who were the stakeholders?
The Connected Citizens Programme arose out of the eGovernment Action Plan II which was conceptualized with the feedback and assistance of all the senior management (permanent secretaries and deputy secretaries) in public service. The strategic implementation was driven by the PS21 Office under the Public Service Division, with assistance from a programme management office within IDA.

Specific implementation of ICT projects under the initiative were driven by both the divisions reporting to the Prime Minister’s Office and the Ministry of Community, Youths and Sports.

(a) Strategies

 Describe how and when the initiative was implemented by answering these questions
 a.      What were the strategies used to implement the initiative? In no more than 500 words, provide a summary of the main objectives and strategies of the initiative, how they were established and by whom.
The main objectives of the Connected Citizens Programme are to:
• Enhance citizen’s understanding of Public Policies by improving the quality of policy explanations and responses;
• Help agencies to consider how to consult more often
• Educate both public and public sector on their roles in policy-making and make all aware of the ICT channels and tools available;
• Increase citizen and citizen connections through the use of ICT.

The strategies used to implement the initiatives are to:
• Develop new initiatives that encourage more active participation in policy formulation & review;
• Offer funding support for ICT projects by partnering with the community that will bring citizens together; and
• Provide overall programme management and leadership to conceptualize central projects and manage the individual project evaluation process

(b) Implementation

 b.      What were the key development and implementation steps and the chronology? No more than 500 words

(c) Overcoming Obstacles

 c.      What were the main obstacles encountered? How were they overcome? No more than 500 words

(d) Use of Resources

 d.      What resources were used for the initiative and what were its key benefits? In no more than 500 words, specify what were the financial, technical and human resources’ costs associated with this initiative. Describe how resources were mobilized
A joint team from both the PS21 Office (under the Singapore Public Service Division) and the IDA programme management office were responsible for the day-to-day operations of the Programme. The team was responsible for evaluating and funding ICT projects that met with the Programme’s objectives. These projects were often championed by other agencies, such as the Grassroots Leaders Portal by the People’s Association.

Since only the ICT development cost could be funded, the agencies who had championed the projects often had to shoulder other associated costs, like publicity, maintenance costs and manpower costs.

The Overseas Singaporeans Unit was responsible for maintaining the interest in the Overseas Singaporeans Portal by strategic tie-ups (for content and news), as well as maintaining the system, exploring new tools. There were a number of supporting activities like organization of trips for students, businesses and political leaders, social occasions like Singapore Day, recruitment drives, seminars, festive dinners. Manpower was needed to plan the trips, answer queries and moderate the site.

Key to the Grassroots Leaders Portal was the ability to train and keep interested the 25,000 grassroots leaders in Singapore. Many of these citizen representatives come from all walks of life. True to the demographic, a number of them belong to an older generation but were willing to step up to the challenge of learning how to be a part of this initiative.

With the SMS Tools, greater consideration had to be taken with the responses and how the feedback was to be responded to. Other policies’ considerations taking into account was planning carefully so that citizens would not feel they were “spammed” by government on their mobile phone for polls and consultations.

Sustainability and Transferability

  Is the initiative sustainable and transferable?
The Connected Citizens Programme is currently funded in full by PS21 Office and ends March 2008.

With the initial steps taken to improve the capacity of public officers to engage citizens online, the focus in the coming years will be to see how more spaces can be created where citizens can access more accurate policy information and to engage citizens on those policy positions in a respectful and responsible manner. In addition, tools to improve officer capacity and capability to deal with the expected increase in feedback from citizenry are being explored for deployment in the coming years.

Lessons Learned

 What are the impact of your initiative and the lessons learned?
A key success factor to the Connected Citizens Programme was support from senior management. This meant that the initiative has been accorded its necessary strategic focus and would be used for ICT projects that have the most benefit to Singapore and Singaporeans.

In addition, a dedicated team of project managers was essential to keep the ICT projects to the timelines and to the purposes originally stipulated despite any changes to the project scope, if any.

Contact Information

Institution Name:   Infocommunications Development Authority of Singapore
Institution Type:   Government Agency  
Contact Person:   Joe Chiu
Title:   Asst Director, ePPD, GCIO  
Telephone/ Fax:   (65) 6211-0443
Institution's / Project's Website:   (65) 6211-2205
E-mail:   joe_chiu@ida.gov.sg  
Address:   8 Temasek Boulevard #14-00, Suntec Tower 3
Postal Code:   038988
City:   Singapore
State/Province:   Singapore
Country:   Singapore

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