United Nations Public Service Awards Case Studies

■ Background of finding innovation subject
- Requirement for a system optimizing information in the 'flood of information' of local governments.
- Recognition of the need for taking a nationwide initiative in expansion project of Korean Estate Information System, the national GIS project.
- [Targeting Luxury Brand] Selected as local administration innovation brand project for 2007.
- Requirement for utilization of updated new address DB with correctness.
■ Finding innovation subject.
- Aiming at realization of effective local administration and promotion of civil service quality, by providing two-way information with residents' participation and higher value added information with combination of various geographical information and utility information systems which are currently operated severally.
- Providing utility information of high quality combining local utility information suitable to the peculiarity and environment of the province in order to solve the low customers' satisfaction, which arise from the information severally provided by the city and county in spite of expanded life sphere of provincial residents.
- Standardizing local utility information DB for integration of local utility information of each region as the need for a new method of circulating and sharing information emerges in order to smooth out the regional information disparities.
- A Need for publicity and utilization of GIS-based new address information by each local government in order to minimize the confusion that might arise from statutory concurrent use of street names and addresses (since April this year).

What is the initiative about? (the solution)
● Customer satisfaction and reinvigoration of local economy. - Induce reinvigoration of local economy by increased sales volume through PR of local companies. /Cost for website setup : 500 companies (merhcants & indstrialists) X KRW 3,000 K = KRW 1,500,000 K /In case of using our system : No other cost //Reduction of cost : KRW 1,500M - Induce economic value by saving residents' time waste through provision of order-based, intellectual broad area service. /In case of using other system : 54 mil. (people aged 20~40 in Jeollabuk-Do) × 10minutes (In case of traffic reservation) /In case of using our system : 54 mil. × 2minutes //Reduced time : 3,000 days ● Elevation of economical efficiency by reduction of budget through preventing overlapped investment in local information system of city/county offices. - System setup /In case of using other system : 14 cities/counties X 250,000 = KRW 3,500,000K /In case of using our system : 14 cities/counties X 90,000 = KRW 1,260,000K //Reduction of cost : KRW 2,240M ● Reduction of maintenance fee by using new address DB updated in realtime. - Maintenance /In case of using other system : DB maintenance fee : KRW 40,000K /In case of using our system : No other cost /Reduction of cost : KRW 40M ● Elevated efficiency of administration service - A cornerstone for Ubiquitous society shall be prepared by reinvigoration of local community, promoted mutual information interchange, active PR of central government-driven New Address project and its early settlement. - Reduction of work process at each level and department by simplified administrative process through utilizing new address DB updated in realtime. ● Preparation of information exchange system for information service of broad life sphere. - Local utility and geometrical information of cities/counties can be accessed from any place in the country. Information exchange system among all local governments shall be prepared and it will lead to establishment of local distribution system. ● Development into broad area information system of next generation e-government and nation-wide expansion - The system shall be developed into broad area information system of next generation e-government with introduction of self-evolving e-government UCG in which the residents shall not only consume but actively participate.

Who proposed the solution, who implemented it and who were the stakeholders?

Describe how and when the initiative was implemented by answering these questions
a. What were the strategies used to implement the initiative? In no more than 500 words, provide a summary of the main objectives and strategies of the initiative, how they were established and by whom.
■ Analysis of Innovation Subject (SWOT) ● Analysis result of our office (S-W) - Strong points As the superior authority administering city and county offices, capable of collecting and controlling all information. Retains firm system of cooperation with PIC's of city and county offices. - Weak Points Lack of sense of sovereignty of each city/county office. Dependence on outsourcing service. Retains doubts about the need. Lack of members' support and willingness to participate. Insufficient reward system for innovation result. ● Analysis result of external environment (O-T factor) - Opportunities Establishment of computerization-related infrastructure including new addresses of the province and cities/counties. A need for publicity method of new address project. Support for the drive of pan-government level innovation including Aerial Imagery Information Service and establishment of KLIS. - Threats New address projects of all cities and counties are incomplete. Organization and aftercare plan for the Innovation Brand Project is not prepared. Escalating competition in private service sector. ■ Drawing innovation strategy - Establishment of One-click 4U-governance system Establishment of 4 Ubiquitous based service centered on users. ● SO Strategy : Establishment of information sharing system to be utilized in real life through broad area expansion. ● ST Strategy : Establishment of cooperation system among civil workers of provincial and city/county offices. Expansion of government-driven New Address Project. ● WO Strategy : Applying PM technique to outsourcing service as process management centered on civil workers. ● WT Strategy : Sharing user/customer oriented information through utilization of GIS-based information including searching service.

b. What were the key development and implementation steps and the chronology? No more than 500 words
■ Promotion of 4 major service in Innovation Subject Detailed strategy - 1U Broad area service ● All utility information shall be provided by One-click through just one broad area service system based on new address DB AND KLIS, including; civil affairs and administrative information such as estate and geometrical info of every local governments, land utilization plan, building info, health & welfare, disaster and etc, and other utility info such as culture, tourism, real estate, traffic and etc. Detailed strategy - 2U Intellectual/order based service ● Information based on individual user's demand shall be available. Any information that the user wants shall be provided on order base including his interest such as cultural space, real estate prices, traffic and any interested area of broad or basic local governments. Intellectual function service shall be available in order to provide variety of order based service in consideration of regional traits, age and sex. Detailed strategy - 3U Service with residents' participation ● This system is not supplier-oriented but user-oriented. A user may create service or information and upload them for objects of service. Detailed strategy - 4U ● Meanwhile, current situation of exchanging and sharing information among local governments is so poor that access to other area's information and its integration is practically infeasible. Especially, standards for broad area service at city or provincial level for the promotion of utilizing central government's standardized systems (ex. KLIS) are not fully prepared. In order to solve such problems and enable to exchange and share the information, establishment of data standard system and sharing system, link policy, introduction of new web service technology, synchronization of common service data based on XML and system of sharing other area's info through central data server are needed. -promotion plan and performance 1st stage Jan~Jun Detailed performance ■Select Innovation brand project for 2007 : May 21, 2007. ■Establish promotion plan for innovation brand project. ■Finding innovation subject through SWOT and enquete- Enquete: May 25~June 05, 2007 ■Map out detailed plan for customer satisfaction ■Organize and operate T/F for innovation brand ■Select subcontractor to perform. - Signed MOU with Jino System Ltd. & All for Land Ltd. 2nd stage Jul~Oct Detailed performance ■Design OneClick-4u system and establish DB. ■Hold midterm report session and innovation brand workshop - Midterm report session: Aug. 30, 200 - Innovation brand workshop: Sep. 28, 2007 ■2007 competition of excellent cases of local administration innovation in Jeollabuk-Do. - Awarded Grand prize in innovation of customer satisfaction : Sep. 17, 2007 ■Publish manuals after consultation with advisory committee of innovation brand. - Consultation on publishing manuals : 4 times in total. ■2007 Great festival of local administration innovation - performed PR through quiz events and movie clips in the booth :Oct.17~19, 2007 ■Trial system operation Oct.15~21, 2007 ■Open system : Oct. 22, 2007 3rd stage Nov~ Detailed performance ■Enactment of acts & regulations on innovation brand project. - Article 16 of regulations on establishment and utilization of geometrical information system of Jeollabuk-Do. ■Awarded most excellent thesis prize in an academic conference : Nov. 02, 2007 - 2007 Fall Academic Conference (The Korea Society of Digital Policy and Management, Korea Society of Industrial Information Systems, The Korea Society of Information Technology Applications, Korea Society of Information Strategy) ■Elevation of expanded contents (Mobile service, setup and expansion of DB) ■Program registration : Nov. 23, 2007 ■Final performance report session : Nov. 26, 2007 ■Selected [Innovation luxury brand] : Dec. 27, 2007 ■Distribution of Innovation brand manuals (300 copies)

c. What were the main obstacles encountered? How were they overcome? No more than 500 words
Overcoming the obstacle in Innovation - PIC's lack of sense of sovereignty -< Cooperation among city/county offices and related departments > - Organize and operate practical affairs promotion committee. - Hold training and workshop. ■Agreement on the need. - City/county offices' lack of will to integrate the data < Provincial GIS integration center > - Link utility and geometrical information of each city/county. - Link DB of other system ■Sharing the information system through linking utility/geometrical info of city/county and other system DB. -Establishment of cooperation system with private sector < Civil workers centered T/F > - Directive advisor - Private consultant ■Consultation and proposal of alternative plan.

d. What resources were used for the initiative and what were its key benefits? In no more than 500 words, specify what were the financial, technical and human resources’ costs associated with this initiative. Describe how resources were mobilized

Is the initiative sustainable and transferable?

What are the impact of your initiative and the lessons learned?


Institution Name:		jeollabuk-do : the office of a provincial government
Institution Type:		Government Agency
Contact Person:		Chunsung Choi
Title:		the clerical staff
Telephone/ Fax:		+82-63-280-2473
Institution's / Project's Website:		+82-63-280-2369
E-mail:		chchun@paran.com
Address:		#3-1, Hyoja-dong, Wansan-gu
Postal Code:		560-761
City:		Jeonju
State/Province:		Jeollabuk-do
Country:

The Problem

Solution and Key Benefits

Actors and Stakeholders

(a) Strategies

(b) Implementation

(c) Overcoming Obstacles

(d) Use of Resources

Sustainability and Transferability

Lessons Learned

Contact Information