The following strategies were used to implement the Pinnacle 2010 Masterplan:
1. Dissemination Of Information
Pinnacle 2010 master plan was launched in 2002. As it was a new initiative, the initial strategy was to disseminate information, reduce resistance to change, and get every staff to “buy into” the vision and mission of Pinnacle 2010. Thus, the inaugural theme was “Change: crucible for making things happen”. The objectives of Pinnacle 2010 were communicated to every level of the organization. Information is also disseminated through monthly assemblies, regular visits to the “ground” by top management (Management By Wandering Around) and circulation of quarterly and annual in-house bulletins.
2. Involvement Of All Staff
The principle “harness the intellect of every employee” (Bill Gates, Microsoft) was one of the strategies used. Following the launch of the Pinnacle 2010 Masterplan, a task force comprising senior staff of the Oral Health Division was formed to formulate the Pinnacle 2010 Strategic Plan. In addition, all staff were invited to contribute ideas on how to implement this Strategic Plan.
3. Rites And Rituals
Organizational membership and ownership of Pinnacle 2010 was reinforced through rites and rituals. The Pinnacle 2010 song is sung at all official functions, the Pinnacle 2010 logo is printed on T-shirts and official letterheads, and specially designed calendars and planners are distributed annually. At all facilities, the logo, objectives and goals of Pinnacle 2010 are prominently displayed to constantly remind the staff of what we aim to achieve through this Masterplan.
4. Pinnacle 2010 Anniversary Celebrations
The Pinnacle 2010 anniversary celebration is held annually. Awards such as “Best Main Dental Clinic”, “Best School Dental Clinic”, “Best Individual”, “Best Leadership”, “Best Idea” and “Best Innovative Project” are given to recognize and reward outstanding individuals and groups. This creates “short term wins” and encourages healthy competition amongst the staff. Attending the celebration also serves to motivate the staff and enhance a sense of “togetherness” as they strive towards achieving the objectives of Pinnacle 2010.
5. Annual Business Plan (ABP)
Pinnacle 2010 is operationalized through the ABP which addresses five areas of concern i.e. 1) Management emphasis and expectations 2) Financial management 3) Service delivery 4) Human capital development and 5) Research and quality initiatives.
6. Monitoring
Quarterly meetings are held to assess implementation of the strategies outlined in the Annual Business Plan at both State and Divisional levels.
7. Commitment To Quality
Most of the facilities under the Oral Health Division, Sarawak have received MS ISO 9000 certification. In addition, we have been actively involved in quality improvement efforts such as research, quality assurance projects and innovative projects.
8. Strengthening Organizational Leadership
Leaders are continuously being moulded at all levels, through training courses e.g. “New Managers Meeting”, “Local Managers Meeting”, and “Leaders’ Forum”. Leadership principles e.g. 5Ps “Proper Preparation Prevents Poor Performance”, “Return on Management (ROM),’ People First Policy” (practiced by Federal Express), authentic leadership, fair process and the application of Blue Ocean Strategies have served to build capability amongst mid and top-level managers.
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