The key development and implementation steps were undertaken through socialization of organic agriculture vision in various ways such as: shadow play by implementing it synergically along with the love of environmental campaign. The shadow puppet play is a popular entertainment shown in the evening using leather puppets with stories related to all kinds of human deeds. In this very moment, the government uses the media for socializing new policies, inventions, creations, etc. Through such stories then, the people turn them into practice. For instance, all the components of the society turn rubbish into benefit, regulate the community to love local food, guests are served with available local eateries, etc. The chronology of the implementation of the initative, which was started in 2001, firstly, the regent of Sragen –formerly the secretary of the regency government- was fully aware of the potential his regency has. The Solo river flows through his regency but was not fully utilized for irrigation causing his regency lacked behind other regencies in rice production. He therefore unveiled his ideas before his staff to inrease rice production by using environmentally friendly model e.g. organic rice cultivation. He was aware too, that using organic fertilizer would empower the people of Sragen, meaning providing job opportunities for them through the production of organic fertilizer whose raw material in the form of cattle feses and urine are readiliy available in the regency. The regent’s initiative was warmly welcome by his staff, and a team was then formed to implement it. The success stories as elaborated in points above need to be further disseminated to other regencies, even across the central Java province and beyond, so that the country’s rice production could be mutiplied for securing the national stock. In the regency, two organic Granule fertilizer factories to support the success of organic cultivation have been established. At national level, it is also proposed that the central government should build organic fertilizers through state-owned enterprises such as PT Gresik Petrochemical, and PT Pusri to ensure the sufficiency of fertilizer.
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