Extensive consultation with stakeholders to obtain strong buy-in.
For the UEN to be adopted widely and function as the universal identifier, it must be able to meet the needs of all stakeholders. As UEN affected many entities and diverse entity-types with different business needs, the project team conducted extensive consultations (e.g. briefings and focus group discussions) with various industry groups such as banks, telecommunications companies, logistics companies and freight companies to better understand their needs and concerns. Right from the beginning during the study phase in 2005, a Whole-of-Government survey was conducted with 71 government agencies, while an online public consultation was launched with the general public. More than 60 feedback were received from the general public and their feedback touched on areas such as the benefits of UEN, privacy concerns, coverage of UEN and measures to ease the adoption of UEN.
The inputs from the survey and public consultation were invaluable and helped to shape the various parameters of the UEN project. For example, through the survey and consultation, it was found that most government agencies and the public did not see the need to identify sub-entities such as branches and divisions. Hence the eventual UEN format was kept simple and used solely for the purposes of identifying entities and not sub-entities.
Working across agencies as one government to align interests and achieve shared outcome.
To streamline the many identifiers to bring about one standard identifier, multiple regulatory agencies and public service delivery agencies must agree on the UEN format, the design of the UEN central system and the common processes to facilitate the generation and issuance of the UEN. Government agencies must be able to harmonise their requirements and work together as one to achieve the “one number for public convenience” vision.
To this end, there was engagement with all levels of public officers to obtain buy-in for the vision and reconcile different requirements. At the highest level, the iGov Council, which comprises permanent secretaries from different ministries, set the strategic vision and deliverables. Following that, senior agency representatives (Director-level and above) were co-opted into the 24-agency UEN Project Steering Committee to spearhead the project. Between 2006 and 2008, more than 6 public-service wide seminars and a dedicated resource portal were set up to guide and assist agencies in their adoption of UEN. Task forces that consisted of experts in specific fields such as communications, IT system integration and data conversion were also formed to assist agencies that required guidance.
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