4. In which ways is the initiative creative and innovative?
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Recognizing the issue's seriousness, Seoul builds a comprehensive monitoring network (2011-present)
The Seoul Metropolitan Government recognized the need to eradicate the illicit sex industry, which intrudes into citizens' daily lives online and offline. In 2011, it formed a monitoring group with 255 college students and homemakers, more than 90% of whom were females. This doubled in 2012 to 555 and quadrupled in 2013 to 1,253. They have formed a strong monitoring network online and offline throughout Seoul.
To encourage more women to participate, the city government offers incentives including education, support for small group sessions, mayoral awards, culture vouchers, recognition as volunteer services (for young students), and cultural performances.
Building a simple, convenient reporting system accessible through the Internet, a mobile app, or the Seoul Call Center, Dasan 120 (tel. +82-2-120)
Citizens encountering prostitution solicitation or indecent flyers on the street or in e-mail didn't know where to file complaints. Even if they did, they knew they would not see any difference.
Now, Seoul collects all the monitoring results of monitoring group members and requests relevant government agencies to take immediate actions ("reporting by monitors -> collection of reports by city government -> actions by relevant agencies"). Reports can be made by monitors or ordinary citizens easily by posting on a website bulletin board, by using a smartphone app, or by calling the Seoul Call Center (tel. +82-2-120).
Establishing a hotline between the city government, police, and portals for immediate actions on sex trade ads and signing an MoU with telecom carriers to suspend the service of phone numbers on solicitation flyers (2012-2013)
In 2012, the municipal government signed an MoU with the Korea’s National Police Agency and Korea's five major portals including NHN, SK Communications, and Daum to establish a hotline. At the city government's request based on monitors' reports, portals immediately delete pornographic videos or prostitution flyers, and the police take legal actions.
InAugust 2013, the city government signed another MoU with Korea's major telecom carriers KT, LGU+, and SK Telecom for service suspension for telephone numbers on indecent flyers based only on offensive images or phrases on flyers as judged by the city government.
Prevention of adolescents’ involvement in the sex trade through peer counseling and professional women’s offering of their services free-of-charge (April 2013-Present)
To prevent adolescents’ involvement in the Internet sex trade, the municipal government set up the "Special Division against AdolescentInvolvement in the Sex Trade" in April 2013. It offers peer counseling and professional legal counseling and medical services from the Legal and Medical Support Team composed of 86 professional women who signed up to offer their services beginning in May 2013. These activities help adolescents avoid the sex trade or adolescent victims escape it.
Raising awareness of citizens to eradicate prostitution on/offline (2011-present)
To raise citizens' awareness of the initiative’s importance, the city government nominated a celebrity as goodwill ambassador in 2011, launched joint campaigns with NGOs in 2012, and helped citizens initiate street campaigns in 2013. It placed subway car ads and outdoor billboards and provided education on preventing violence against women. It helped women victims get assistance from relevant NGOs.
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5. Who implemented the initiative and what is the size of the population affected by this initiative?
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Women / To deal with the humiliation and anxiety stemming from the rampant sex trade in the city, women have actively participated in the city’s monitoring efforts. For instance, more than 1,000 women volunteered to work as monitors within five days of the city government’s announcement in 2013. Women have given an enthusiastic response to the initiative by praising it on the Internet, and encouraging other women to get involved in the initiative.
Public institutions / The city government has established a comprehensive monitoring network. It has built an easy reporting system that takes immediate countermeasures. It has designed and implemented an online fight against adolescent involvement in the sex trade. It has rendered the distribution of indecent solicitation flyers useless through an MoU with the three major telecom carriers of the country. The police begin investigation of any sex trade website operators as soon as charges are filed. The Korea Communications Standards Commission (KCSC) reviews and makes decisions right away on complaints made by the city government regarding online sex trade solicitation and ads.
Private sector / Internet portals (NHN, SK Communications, Daum, etc.) have signed an MoU with the municipal government, deleting ads for online prostitution as soon as requests are made by the city government. Telecom carriers (KT, LGU+, and SK Telecom) suspend their phone service for telephone numbers on sex trade flyers.
NGOs and experts / Women’s organizations requested the city government to crack down on Internet sex trade solicitation. Now, they are actively participating in the city government’s sex trade monitoring and campaign efforts. They are also evaluating the city government’s achievements in the area. They check the efficiency of the city government’s on/offline monitoring system in collaboration with experts in women’s studies and information technology. Inaddition, female lawyers and medical doctors offer their services free-of-charge to help female sex trade victims.
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6. How was the strategy implemented and what resources were mobilized?
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Effective use of women, experts, and related NGOs (human resources)
The city’s comprehensive monitoring network was established to abolish the sex trade in the city and address the humiliation and anxiety felt by women with regard to pornographic pictures and indecent phrases they face day and night. For the successful operation ofthe network, human resources were most important. Through the monitoring group, the city government has not only encouraged women to get involved in efforts to eliminate prostitution in the city but also trained them as professional, conscious activists through education on various topics related to violence against women and networking with related NGOs.
It also trains female adolescents who were once sex traders as counselors through a comprehensive training course. Overall, the city’s initiative has been designed and implemented in collaboration with experts in women’s affairs and information technology as well as NGOs.
Moreover, the city government takes special measures in areas particularly dangerous to women including the “Safety Escort Service for Women” with 495 volunteers who protect women going home late at night and the “Village Guard”composed of 1,000 volunteer delivery personnel who keep an eye on dangerous locations while riding motorcycles late at night and make reports on incidents or dangerous situations right away.
Use of information technology and the establishment of cooperative systems with public institutions and private companies (technology resources)
It was critical for the city government to establish a system of “monitoring by monitors -> collection of information and making of reports by the city government -> measures by related agencies” to make sure that the initiative would bring about the desired effects. Thus, the city government established a user-friendly monitoring and reporting system with an IT infrastructure that includes a website, a smartphone app, and the Seoul Call Center, Dasan 120. Furthermore, it has boosted technical collaboration and established a hotline with MoUs with public institutions (the National Police Agency and theKCSC) and private companies (Internet portal companies and telecom carriers) to ensure that necessary actions are taken immediately both online and offline.
Raising the public’s awareness through campaigns financially supported by a private company (financial resources)
The city government did not need to commit a large amount of financial resources to encourage women to participate in monitoring, build a comprehensive monitoring network, and set up an instant reporting and processing system. Still, the city government needed to launch campaigns to raise awareness and mobilize a large number of citizens to eradicate the on/offline sex trade in the city. It was able to launch the campaigns successfully though the cooperation and sponsorship of a private company, SK Communications.
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7. Who were the stakeholders involved in the design of the initiative and in its implementation?
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Increased women’s participation: The number of citizens participating in the monitoring group quadrupled between 2011 and 2013 from 255 to 1,253, and 90% of them were females. To expand women’s participation, the city government introduced various incentives and made the reporting system simple and effective. Women chose to deal with the humiliation and anxiety they felt about the degradation of female dignity by actively participating in the fight against the violation of women’s human rights.
Deleting sex trade and advertising websites: A total of 12,645 online prostitution ads were reported between January and August 2013 for a monthly average of 2,529 cases and 9,916 of the total cases (78.4%) during the six month period were deleted through the efforts of the monitors. In 2012, 1,408 ads were deleted out of 5,160 reported ads. In 2011, 3,162 indecent ads were reported, and 269 were deleted. Women have filed lawsuits against 27 sex trade-related website operators based in Seoul. Their action has greatly contributed to discouraging online prostitution ads.
Immediate suspension of telephone service for phone numbers on solicitation flyers: Through a memorandum of understanding with the three telecom carriers, the city government has established a system that can have phone numbers on sex trade flyers suspended immediately. In June 2013, the service for 22 telephone numbers was suspended, rendering millions of illicit offensive flyers useless. It proved to be a very effective means of eradicating offensive flyers. Gangnam District, for example, sees virtually no solicitation flyers nowadays but used to have tens of millions of flyers every day spread indiscriminately throughout the district including its residential areas and along the streets outside subway stations.
Prevention of adolescents' involvement in the sex trade through females’ intervention: For the past seven months, the city’s peer adolescent online counselors had a total of 8,218 real-time counseling meetings (a monthly average of 1,174) with 100 adolescent sex trade victims who were identified and rescued. They have received legal and medical assistance, and some of them are protected in shelters. The achievement was made through a new approach solving women’s issues through women’s participation.
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8. What were the most successful outputs and why was the initiative effective?
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Monitoring and counseling by the “Sex Trade Prevention Council” composed of citizens, NGOs, police, civil servants, scholars, and IT experts
The initiative has been promoted in collaboration with the Sex Trade Prevention Council composed of citizens, NGOs, police officers, public servants, scholars, and IT specialists which is involved in all of the processes ranging from planning to implementation, monitoring, and evaluation. Women’s participation in monitoring was remarkable, focusing on identifying on/offline sex traffickers and pimps.
NGOs concentrated on measuring the efficiency of the initiative through their network with women activists. IT experts closely monitored the efficiency of the online reporting/processing system. Police officers and public servantsin district offices of the Public Health and Sanitation Division and Family and Welfare Division, in particular, have also contributed to the success of the initiative.
Legal counseling on monitoring and the filing of lawsuits against illegal website operators
In Korea, the sex trade is illegal. Still, legal counseling is necessary. New types of sex trafficking continue to emerge. There are some grey areas between what is legal and what is illegal with regard to the sex-related industries in the country. Femaleattorneys have provided legal counseling to the city government regarding the establishment and operation of its comprehensive monitoring system. The lawyers have also helped the city government file lawsuits against website operators for sex trafficking.
Surveying citizens' consciousness of the danger of the illegal sex trade industry at "policy listening workshops" and using them as basic data for relevant policies
In September 2012, the city government held a "policy listening workshop" to collect the opinions of citizens and experts on the campaigns against sex trafficking in the city. In addition, it has gathered women’s opinions through various regular offline meetings. In March 2013, it conducted a survey on the awareness of the sex industry in the city including sex trafficking facilities, sex trade flyers, and Internet sex trafficking among 1,500 citizens including monitors. It has used the results as basic data for its relevant policies.
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9. What were the main obstacles encountered and how were they overcome?
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Setting up a hotline to take immediate actions on the increasing number of Internet sex trade solicitation ads
In line with the continuous spread of the Internet, sex traders have adopted corporate approaches to their marketing, simply disappearing and reappearing with changed URL addresses when the city government cracks down on their illicit operations. Previously, they even reappeared and operated while the city government was preparing to take actions on them, rendering the municipality’s efforts almost useless.
Now, reporting on sex trafficking is made instantly through a hotline. The most advanced information technology has been mobilized. Countermeasures are taken immediately, too. Establishing the hotline system was possible thanks to the collaboration of the public and private institutions concerned.
Indiscriminately distributed sex trafficking flyers -> Immediate service suspension of telephone numbers on flyers
Previously, sex trafficking flyers with nude pictures of women and obscene phrases were spread indiscriminately in residential neighborhoods and along the streets outside subway stations, causing severe humiliation and anxiety to women in particular. The service of the telephones on the flyers was hard to suspend because the phone numbers listed on the flyers were made in the names of acquaintances or total strangers, and the suspension needed those people’s consent. Moreover, to circumvent law enforcement, sex traffickers printed their flyers in rural areas and distributed them in Seoul at dawn using bikes or motorcycles. Even catching flyer distributors or prosecuting printing shops was not a fundamental solution. Collecting flyers and incinerating them did not make a dent in the fight against the sex trade in the city.
To solve the problem fundamentally, the Seoul Metropolitan Government signed an MoU with the country’s three main telecom carriers. Now, these carriers immediately suspend the service of the telephone numbers listed on obscene flyers when they have offensive images or phrases as judgedby the city government. Sex traffickers see no point in spending money printing and distributing prostitution flyers. The volume of flyers has greatly decreased throughout the city.
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