4. In which ways is the initiative creative and innovative?
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As with any significant policy initiative, stakeholder engagement and acceptance was critical to successful implementation. Abu Dhabi has witnessed a paradigm shift in acceptance of sustainability practices since the launch of the PRS in 2010; however this has not been an easy journey.
November 2010 – ‘Launch’: Leadership made the unparalleled step of mandating sustainability within the built environment to cover the complete built form to create a city-wide framework. To streamline implementation of the PRS, requirements were integrated into Municipality building permitting system and the UPC’s Planning Approval processes. The PRS was also integrated with other Government agency requirements such as utility agency metering plans, upcoming Municipal Building Codes and Government housing project requirements. This demonstrates a holistic and inclusive approach to tackling sustainability challenges by all Government stakeholders.
Community stakeholder groups included 47 Governmental agencies, over 100 private/public development groups involving consultancy practices, developers and contractors. It is estimated that the team led over 1,000 meetings and workshops.
2011 – ‘Outreach’: The launch was met with some initial scepticism. Stakeholders perceived that the PRS would dramatically increase development costs without providing tangible benefits. In addition, some in the supply chain attempted to increase prices for ‘sustainable’ products. The team responded by engaging with the development community, in addition to members of the public, to dispel unsubstantiated claims, address and challenge supply chain issues and provide increased education, guidance and support to the emerging sustainability market. Training was a key factor in the successful delivery of the PRS. Accordingly, the UPC committed significant resources to train and test a number of diverse audiences, including consultants and contractors working on small-scale developments and large multinational organisations engaged on projects of national significance, through to training and supporting partner agencies assisting in administering the PRS; this proved a pivotal decision for change.
2012 – ‘Adoption’: Through significant efforts by the UPC and its stakeholders, marketplace stability was achieved as a result of extensive training, ‘customer’ support and more detailed stakeholder engagement. Since 2010, 5,000 people received training on the PRS/sustainability, and more than 900 qualified professionals were examined and confirmed as capable to deliver the PRS in relation to design, constructing and operation of new buildings and communities. This has been essential for successful long-term implementation.
2013 – ‘Acceptance’: Saw marketplace acceptance and collective ownership of the PRS. The PRS became more than a policy document; it became embedded into the daily working practices of the entire development and construction industry. The PRS team is extremely customer-service focused, and offers a greater level of complimentary support to project teams than any other rating system in order to support implementation. In the last year alone, over 400 face-to-face meetings were conducted. Successful marketing and awareness campaigns were implemented that resulted in this unique and innovative policy initiative becoming globally recognised for its sustainability drive and extensive coverage. It has also propelled Abu Dhabi to become an active and responsible proponent in the contribution towards a more sustainable future for all (refer to Implementation Plan attached).
2014 – ‘Improvement’: The acceptance of the PRS has allowed the team to interface with stakeholders more openly and transparently without third-party prejudice. This has been lead through feedback mechanisms, including training/support meetings, questionnaires and eFeedback, to understand marketplace requirements in greater detail. These support requests fall into two main categories and the UPC has altered its ongoing implementation plan to accommodate the requirements through more focused training and eGovernment support services to assist in regulatory compliance and reporting.
The result is a local industry that has transformed itself into a first-class sustainability provider in only three years.
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5. Who implemented the initiative and what is the size of the population affected by this initiative?
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The UPC has engaged a broad spectrum of stakeholders, including 47 partner Government agencies, including the Municipalities for building permit applications; Environment Agency in subjects related to biodiversity and natural systems protection; Department of Transport for alignment in traffic reduction/management policies; Education Council as a developer and supplier of new schools and as an engagement partner for education; Quality & Conformity Council for materials standards and compliance; Musanada (public works implementation) related to development of UAE National housing and other Governmental support buildings; Centre for Waste Management (waste reduction strategies); Department of Economic Development; and the Chamber of Commerce. Main programme reporting for all related indicators is to Leadership. Private sector, stakeholders included developers, contractors, consultants, engineers and the supply chain, which the team has jointly worked with to create a sustainable material database, for villas, which includes over 2,400 products.
Finally, but most importantly, members of the public were consulted. Over 400 citizens attended initial information workshops, and the UPC implemented a number of communication platforms to engage and educate UAE Nationals on sustainable living and development, including educational tools, such as manuals and leaflets, through to online tools. In line with the ethos of the PRS, all documentation is web-based and free.
Stakeholder engagement remains the driver for improvement of the PRS in 2014 and the journey to complete sustainability continues. Initiatives such as the provision of energy and water metering data (provided to customers as part of their utility billing statements) have resulted in joint communications campaigns and initiatives between the UPC and other agencies, enabling an efficient use of resources, greater levels of impact and a wider public audience to be reached.
The programme is still in its infancy; therefore continued stakeholder engagement and programme evaluation will be vital to ensure further success and improvement.
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6. How was the strategy implemented and what resources were mobilized?
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Human Resource: The UPC’s internal team comprises c.60 staff; support comes from all departments internally, including planning policy, environment, transport and utility engineering teams. The PRS team has responsibilities related to the complete project implementation - including assessments, construction audits, training, development support and technical advice.
In 2014, the UPC is still continuously striving to improve efficiency further, saving staff time by utilising web resources and a community of practitioners (PQPs). This enables the team to devote more time to projects that are seeking higher rating levels by supporting those involved. In 2011 a dedicated website was launched to provide information to all stakeholders and members of the community. It provides a mechanism for feedback through a ‘Contact Us’ section, latest news and clarifications on the PRS, water and energy savings calculators and interactive tools for villa design. Furthermore, the PRS is now embarking on a web-based review system to enable stakeholders to submit their project submissions electronically - this will be supported by an online construction reporting portal for teams to upload monthly compliance data. It is important to note that a key objective for Leadership is to gradually increase the number of UAE Nationals in high-level employment positions: social and human capital development represents the pre-eminent objective and driving motivation behind all of the policies and initiatives it is developing (UPC percentage of UAE Nationals: 2007: 40% vs. 2013: 54%).
Financial Resource: The PRS is a Government-funded initiative, costing $5m to-date. A further $10m is budgeted for use from 2014 to 2018 - demonstrating the commitment from the Government for anticipated growth.
Investment of funds has focused on providing free training, lectures, certification of PRS practitioners (Pearl Qualified Professionals [PQPs]) and workshops to wholly create a knowledge- and experience-based sustainable construction industry to support the implementation of the PRS. Public awareness has been addressed through educational initiatives, including the web-based 40-week ’Sustainability Tips Campaign’ to mark the 40th anniversary of the formation of the UAE, advising the wider population on how to live sustainably.
Technical Resource: A comprehensive suite of support tools required for all stages of the PRS was developed and has been adopted successfully by the marketplace.
Benchmarking: In addition to the core internal team, specialised engineers from several multi-sector international consulting firms provided specific expertise during the benchmarking and peer review stage including the pilot projects process. The creation of the Estidama team is aligned with this objective as the PRS is not limited to consider only environmental concerns, but places equal importance on societal and cultural challenges. Through the provision of training and employment opportunities for UAE Nationals to enhance their self-sufficiency and enable them to better utilise their qualifications and local knowledge, the PRS embodies the very principles of Estidama to enhance social sustainability.
Through the streamlining and integration of the PRS with the UPC’s policies, guidelines and processes, the UPC is effectively utilising the human resources required to implement the PRS, making the process time and, ultimately, cost efficient.
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7. Who were the stakeholders involved in the design of the initiative and in its implementation?
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Scale: Since 2010, a total of 460 projects have been registered, comprising over 11,000,000m2 of GFA (614 buildings and 10,774 villas), reflecting rapid acceptance and PRS uptake. Each project may represent an individual building or a community of many thousands of villas. Currently, over 5,000,000m2 of the registered projects are under construction activities with over 1,000,0000m2 completed and in use. In support of the PRS, over 400 construction audits have been carried out to ensure developments are de-risked for compliance measures throughout various stages of the construction process.
Water and Electricity: Over the next five years, the projected annual energy and water use reduction from PRS-rated construction is expected to be 374,200 MWh and 863,500m3 respectively, with a cumulative CO2 emission reduction of over 2,600,000 tonnes in the same period, these figures, are ensuring design-related targets meet or exceed the original key performance indicators set at commencement. Empirical analysis has been carried out on the first completed buildings to understand metered data results. The first of these was the Imperial College London Diabetes Centre. 2011/12 results identified a 21% annual energy reduction, a 60% annual water reduction, 13% peak load reduction and a 62% diversion from landfill for construction waste. The PRS team will now include empirical analysis studies to measure and quantify metered energy and water reductions in schools, offices and residential villas that have been completed in the 2013 period.
Waste: To date, PRS-related projects have diverted over 200,000 tonnes of construction waste from landfill; this provides a diversion rate of c.80%.
Training: Despite c.8,000 people being trained across all sectors of the community, from residents to professionals, a 4-5 week waiting period for training highlights public demand. Since the conception of the training programme the team has constantly witnessed demand from the general public and industry sectors and, to this day, continues to lead the marketplace in sustainable practices.
Local Market Improvement: The growth of the local sustainability market is being achieved through the Estidama Villa Product Database (EVPD), identifying products with PRS-compliant specifications, easing selection by design teams. Over 2,400 products and 200 suppliers are listed. Skilled jobs have also been created within the industry, and training initiatives, specifically the introduction of PQPs, has increased the pool of locally trained professionals.
(Note: carbon savings is the result of the cumulative effect of resource reduction related to energy, water and waste.)
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8. What were the most successful outputs and why was the initiative effective?
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The team monitors the PRS technically and reports results to Leadership, who monitor overall programme effectiveness, including:
Number of PRS Projects: Shows that assessment of PRS submissions are undertaken within set timeframes and in accordance with established quality assurance procedures by providing appropriate forms of customer support, such as review meetings/workshops, reported quarterly.
Total Predicted Energy and Water Savings: Indicates the percentage reduction in predicted energy/water use compared to a baseline building performance, reported quarterly.
Total Predicted Construction Waste Recycling: Indicates the percentage of construction and demolition waste that is recycled/salvaged, reported bi-annually.
The PRS team also collects statistical information from all Pearl Rated developments through a centralised database. The collation of this data is ongoing and it is proposed to release relevant information to all stakeholders in the coming future.
During construction audits, lessons learnt are shared amongst development teams to avoid the reoccurrence of mistakes and to promote value-based decisions during the construction stage. This experience is shared as part of the ‘Estidama Lecture Series’; regular events open to professionals and the community.
Applying to all of the newly-built environment, and affecting all involved from individual building owners to large-scale developers, the mandatory PRS is implemented legally in such a way as to halt the next stage of design or construction of a project if it fails to comply with PRS requirements.
Once completed the actual economic benefits of PRS buildings will be measured and reported through the requirements of the Pearl Operational Rating System (PORS), namely meter readings, collection of utility bills and waste audits. As a pilot for the PORS, empirical data is being collected from various typologies with a total GFA of 1,000,000m2 during 2013-14. The PRS was the first rating system to include operational monitoring from its conception and this was always seen as innovation in practice to ensure buildings maintain their resource efficiency performance standards through their operational lifetime.
Customer feedback initiatives are also an important measurement tool. Currently feedback is gathered through three collated mechanisms: website feedback, training feedback and PQP questionnaires, which are carried out annually. A key feedback/benefit is the PRS clarification requests, which, to date, have exceeded 1,500 questions. Each request is individually responded to electronically within four working days. The 2014 section of the Implementation Plan allows for improvement strategies to be included and this is predominantly where all stakeholder feedback will be utilised in the future.
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9. What were the main obstacles encountered and how were they overcome?
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Short Implementation Time: The most substantial obstacle was the scale of the initiative and short period of time to implement it (2010: presented to Leadership (April); instruction to proceed by Leadership (May); and PRS mandated (November)). The key factor in overcoming this was clear direction from the Crown Prince of Abu Dhabi, who directed the UPC to use all means to improve market acceptance.
Marketplace Resistance: Resistance is anticipated with any new policy initiative. In 2011, this was particularly prevalent in the local marketplace, where sustainable practice is in its first-generation form. This was resolved through regular face-to-face stakeholder engagement to support developer teams in understanding, appreciating and successfully utilising the PRS.
Myth to Fact: The local development and construction community is relatively small, resulting in misconceptions of design and construction costs resulting from PRS implementation. Forward-facing support (e.g. meetings and workshops) not only mitigated these misconceptions, but it also provided opportunities to build strong relationships with those in the development industry, which have proved to be invaluable as projects have gone through the PRS.
Supply Chain: Miss-selling by the supply chain of ‘green’ products seemed common at the time of implementation. To alleviate this issue, the Estidama Villa Product Database was conceived and developed. This proved to the market that sustainable products did exist and provided a wide range of reliable suppliers from which to procure ‘green’ products at acceptable prices.
Emirati Stakeholders: The PRS is now regarded as a third generation rating system being implemented within a first generation ‘green’ society. Consequently, community awareness and understanding was initially low. Localised UAE National charettes for 400 citizens were organised to improve understanding and awareness of sustainability issues that directly impacted on citizens’ lives. It was generally found, once explained, that the majority of citizens approved and supported the initiative.
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