A. Problem Analysis

 1. What was the problem before the implementation of the initiative?
Brazil, despite major legal advancements such as sexual and reproductive rights and the promulgation of the Child and Adolescent Statute, still experiences, in many regions and in an unbalanced way, social problems that threaten, at a personal and social level, thousands of people, mostly women and children. One of these problems is an infant mortality rate higher than 10/1,000 children born alive, as established by the World Health Organization. In Pernambuco, in 2007, the vulnerability of children and pregnant women increased in the “quilombola communities” (hinterland settlements), indigenous villages, homeless settlements, and in several urban and rural concentrations of misery. In that year, Pernambuco’s infant mortality rates reflected sceneries of inequality in the state. While in the state capital there were 12.7 deaths per thousand children born alive, in the arid inland regions of the state the rates had risen to 25.8 per thousand, according to the Ministry of Health, showing that children born in the capital had a greater chance of survival than those born in the interior of the state. With regards to mothers’ deaths, the rates recorded in the dry regions in the country reached 115 deaths, and in the capital, 68 deaths. Besides that, there is the high rate of pregnancy in adolescence, 23% on average in the less favored areas and amongst the population in a situation of vulnerability, which constitutes an at-risk situation, not only for teenagers but also for the children born from this generation, once the immaturity of the future mothers is associated with the low income, with precarious schooling and with situations of inequality as regards access to public policies. It’s important to point out that, due to specific cultural aspects of Northeastern Brazil, women’s situation of vulnerability was increased, at the time, particularly in the country, by the deprivation of citizenship, i.e., of civil, political, and social rights, and by the lack of public policies aimed at the problem in Pernambuco. This deprivation of citizenship was reflected mainly in the mother and infant mortality rates. The fragmented public policy at that time, which lacked strategic aimless, did not consider that the rights of women and children reinforced each other, ignoring that investing in the rights of women favors the survival and development of the child. There were no initiatives for a multidisciplinary action on the State part in order to take care of women and children in a comprehensive fashion, to promote a healthy pregnancy and to guarantee a healthy and smooth birth and growth to children born in Pernambuco. Based on the scenarios and infant mortality rates presented at that time, in conjunction with the need to broaden the measures taken within the State Policy of Primary Attention Enhancement, it became clear to Pernambuco’s leading powers that there was a need to develop a program to take thorough care of pregnant women and their children, strengthening their affective connections. Thus, in October 2007, the State of Pernambuco Government creates the Pernambuco “Mãe Coruja” Program.

B. Strategic Approach

 2. What was the solution?
The Pernambuco’s “Mãe Coruja” Program, created in October 2007, is a public policy of comprehensive care to women and children, which, through integrated articulation of the Health, Education and Social Development sectors, has, as its main aim, the reduction of indicators of infant and mother mortality rates in the state, besides the improvement of associated social indicators. The name of this initiative comes from the expression “Mãe Coruja,” is about mothers who take care and are proud of their offspring. In this sense, the target population of the program is pregnant women residing in the state, beneficiaries of the Unified Health System from the confirmation of pregnancy, and their children up to five years of age, whose pregnancy and birth were monitored by the program. The program started to be designed in March 2007, based on scenarios and infant mortality rates in Pernambuco, in conjunction with the need to broaden the measures taken within the State Policy of Primary Care Enhancement, previously observed by the Government’s program. In this context, there was a need to carry out coordinated actions within the scope of the Public Power, to take more comprehensive care of women and their children. This way, still in 2007, a strategy was designed to specify and implement a program that could solve this problem, subdivided into eight objectives. The first objective consisted of planning a multidisciplinary Government Program, consisting of a set of integrated actions to be put into practice by several State Secretariats and government segments. The second objective aimed at structuring teams and work processes through the creation of councils and consulting, executive, and advisory committees, including members of all secretariats participating in the program, to guarantee that the development of the “Mãe Coruja” be conducted through a solid organizational structure, with a view to ensure cohesive decision-making. The third objective focused on ensuring that the project be strategically assimilated as a State policy, becoming part of the Government’s Strategic Map, being monitored by the Pernambuco Integrated Management Model through its monitoring system. The forth objective was intended to guarantee that current and potential problems would show solutions during the first months of its implementation, gradually intensifying its practice with an initial focus on the municipalities which presented the worst indicators of health in Pernambuco. Twenty six municipalities in the arid regions of the state were selected to initiate the program. The next goal was set at reaching 50% of the State’s cities with a mortality rate higher than 25 deaths for every thousand children born alive. The fifth objective was intended to guarantee the adoption of public policies and actions not only associated with aspects of women and children’s health, but also with more general aspects focused on women’s right to citizenship and on promoting their socioeconomic autonomy. The sixth objective consisted of promoting articulated actions with the municipalities, with Non-governmental organizations, and with society weaving a network of solidarity between programs and actions carried out by all these components, monitored by indicators. The seventh objective, associated with the regional development of the actions, was intended to create a physical space of reference in the cities where the program was being implemented, aiming at attending directly to the pregnant beneficiaries and their families. It was also aimed at articulating and implementing the actions of the program within each region. This space would be named Mãe Coruja’s Corner. Finally, the last objective was intended to grant the program its own specific budget, preventing resources allotted to the actions of the “Mãe Coruja” Program in the budgets of the eight secretariats from being used for other initiatives.

 3. How did the initiative solve the problem and improve people’s lives?
The Pernambuco “Mãe Coruja” Program is creative and innovative. Having as its target population pregnant women residing in Pernambuco registered on the program and beneficiaries of the Unified Health System since the confirmation of pregnancy, and their children up to five years of age, in parallel with actions in the health area taken against maternal and infant mortality, the program also contemplates actions focused on the affirmation of citizenship of this population. It aims at education enhancement, better income distribution, professional development, social protection policy with a focus on strengthening family and community ties, and protection of vulnerable pregnant women and children. Another aspect that makes it unique is the complete integration with existing public policies in operation by other State agents within the federal, state, and municipal spheres, as well as society, highlighting the matrix work conducted in conjunction with other entities in the coordination of the care for pregnant women and children. Still worth mentioning is the use of simple but effective tools in the capture and loyalty of the target population, such as the distribution of baby outfit and album, given to the mothers registered on the program who have had at least six prenatal visits.

C. Execution and Implementation

 4. In which ways is the initiative creative and innovative?
According to the Government’s strategy, in March 2007, studies for elaborating the program began. In that phase, maternal and infant mortality rates were analyzed, as was the policy of strengthening primary care. Research was also conducted in other states and countries by a group of government members connected to the theme. On October 4th, 2007, with the completion of the consolidated document containing the premises, objectives and definitions of the governance structure and actions to be implemented, the “Mãe Coruja” Program was created by the decree nr. 30,859, to guarantee full attention to pregnant women who are beneficiaries of the public health system, as well as their children and families, with emphasis on health, education and social assistance. Aiming the effectiveness of the program within the first few months of its implementation, its actions were put into practice initially in the 26 municipalities which presented infant mortality rates higher than 25 deaths/1,000 children born alive, with the region known as “Sertão do Araripe” to be contemplated first. Still in 2007, teams were assembled to create manuals and establish a monitoring methodology. A decree legalizing the adherence of municipalities to the program was published offering details on registration of pregnant women, and stating the roles of the secretariats involved in the program. In that period, the program was incorporated to the Government’s Strategy Map, with the adherence to the Strategic Objective related to promoting citizenship. This made other ongoing programs in the state have their actions linked to the “Mãe Coruja”. Some of them are “Milk for All,” “No Pernambuco Woman Without Documents,” and others. At the beginning of 2008, with the objective of consolidating and broadening the strategy of building the solidarity network in conjunction with the municipalities, non-governmental entities, private institution and federal government, several Terms of Cooperation and Partnerships were signed with these entities through the “Mãe Coruja”. And to make the transfer of state resources for fighting infant mortality to municipalities possible, a decree regulated the transfers from the State Health Funds to the Municipalities’ Funds, created for this purpose. In 2008 systematic regular monitoring of the program started. It involved regional coordinators at meetings conducted in the Mãe Coruja’s Corners. Since then, infant mortality has been analyzed at these meetings in light of its prevention, as well as the actions programmed for each region. With results becoming more and more consolidated and expanded and with a view to making public policy of care for pregnant women a permanent action in the state, at the end of 2009 it becomes regulated by a State Law, revoking the decree of its creation promulgated in 2007. In 2011, the specific indicators of the program were established. They focused on the evaluation of results and the ongoing of the processes. The program’s Strategy Map was elaborated. With the expansion of the territorial coverage of the program, with the increase of the number of beneficiaries, and with methodological improvements implemented with time, it became impossible to monitor the program through spreadsheets and individual registration forms of the pregnant women and children assisted. Thus, still in 2011, a computerized system was especially developed, with access via web, which became operational in 2012. In that year, the program started having its own budget. Currently present in 103 municipalities of Pernambuco and managing funds of around R$ 8 million a year, the “Mãe Coruja” Program involves 206 professionals working close to pregnant women, their children and family members, interacting in real time, via web, with the regional and state managers and coordinators, who monitor and evaluate the progress of the program and its results.

 5. Who implemented the initiative and what is the size of the population affected by this initiative?
In his electoral campaign, the current State Governor made a commitment with the population to face the maternal and infant morbid-mortality problem in the State. Having been elected and upon taking office, demanded, right at the very beginning of his mandate, that a group of assessors develop a public policy that could articulate, formulate, execute, and monitor actions that promoted a drop in maternal and infant mortality, mainly in the interior of the State, where those indicators were more unfavorable. As requested, representatives from seven secretariats of state (Health; Education; Social Development; Agriculture and Land Reform; Planning and Management; Children and Youth; Employment; and Women), created the main premises and actively participated in the conception of the “Mãe Coruja” Program, and later of its implementation. Afterwards, with the inclusion of Government’s officials, eight secretariats made up the Program’s team. The General Coordinition of the project was a responsibility of the State’s First Lady, who was a member of the Program’s Advisory Board. Throughout the process, actors contributed to the implementation of the program, such as sectors of the federal and municipal government, Non-governmental Organizations and society in general, reiterating its character of State and not Government policy. An articulating network of care for the pregnant woman and her family was developed in each region, acting on the implementation of the actions of the “Mãe Coruja”. This way, besides the entities mentioned above, the following are also part of this network: UNICEF - United Nations Children's Fund; Pastoral da Criança – Children’s Ministry; Abrinq Foundation for Children’s and Youth’s Rights; and the Save The Children Organization.
 6. How was the strategy implemented and what resources were mobilized?
With the creation of the Program in 2007, part of the work group initially formed for the development of the studies, servants from participating secretariats with diverse professional backgrounds, some of which being medical doctors, nurses, social assistants, psychologists, nutritionists and administrators, turned into committees and technical teams. These teams, made up of 33 professionals, among them the State’s First Lady, who became the Program’s General Coordinator, started meeting every week, to address the demands of the development of actions and the actors involved. At the end of 2007, with the implementation of the first actions, ten technicians from the Health Secretariat joined the teams. To act on the Mãe Coruja’s Corners and regional coordination, there was a simplified public selection to hire degree holding professionals in the areas of health, education, and social sciences, capable of articulating and monitoring pregnant women. They should also have IT knowledge. Initially, 52 professionals were hired to cover the 26 priority municipalities. At present, about 250 State professionals, among which managers and employees, work on the Program, besides servants and managers from the city governments where the actions are taking place. They are Community Health Agents, basic care coordinators, and maternity hospital directors. As regards technical resources and materials, the Program has its headquarters in the State Health Secretariat. In the municipalities, the Mãe Coruja’s Corner is installed in spaces provided by the City Halls or by the Agronomic Institute of Pernambuco, for which the furniture and equipment were acquired with Program resources. Today, the “Mãe Coruja” operates a specific computerized system for pregnant women registration, monitoring the actions, and assessing results, all done via web and linking all the areas. As far as financial resources are concerned, between 2007 and 2011, the Program did not have its own budget. These resources needed for the execution of the Program’s specific activities and its maintenance, circa R$ 4mil (US$ 1.6mil) a year, were allocated every year in the State Budget, in the several actions carried out by the other secretariats involved. In 2012, the “Mãe Coruja” started having its own identity in the state budget, and the resources allocated to it added up to R$ 7mil (US$ 3.4mil), having increased to R$ 8mil (US$ 3.9mil) in 2013. Besides its own resources, the “Mãe Coruja” Program articulated investments from other sources to fight maternal and infant morbid-mortality. A good example were the partnerships between the State Health Secretariat and several City Halls, which, besides making it possible to transfer about R$ 10mil (US$ 4.8mil) from state resources to municipalities’ basic attention programs, also helped with the donation of equipment to municipal maternity hospitals, which improved the quality of assistance during high risk births. Besides that, the “Mãe Coruja” intermediated the resources from international development entities, from the Ministry of Health and from non-governmental organizations, which added, throughout the years, over R$ 80mil (US$ 39mil), used in the improvement of equipment in the obstetrics network, the increase in the number of hospital beds, and other initiatives.

 7. Who were the stakeholders involved in the design of the initiative and in its implementation?
Among the main results presented by the Pernambuco “Mãe Coruja” Program, the continuous drop in infant mortality rates in the state deserves attention. Specifically, in the 103 municipalities applying the Program, infant deaths were reduced from 25.8/1,000 observed in 2007, to 16/1,000 accounted for in 2012. In fact, the measurements of the Ministry of Health’s Born Alive Information System conducted in 2012 show that Pernambuco has reduced infant mortality rate by 45% since the beginning of the Program. In the same way, maternal mortality rate was reduced, on average, in the same period, by 14% of the municipalities applying the “Mãe Coruja” and by 5% all over the State, according to data collected by the Maternal Mortality State Committee. As of the implementation of the Program, other measurable gains were observed: according to data from the Pernambuco Food and Nutrition Security Inter-sector Chamber, there was a reduction of 34%, 14%, and 26%, respectively, in the percentage of pregnant women, breast-feeding mothers, and children between six months and one year old, in situations of mild, moderate, and serious eating insecurity. It was also observed that there has been an increase in the percentage of pregnant women covered by the state network of attention to health with 7 or more prenatal visits. That shows a rise by 17 %, achieving 48% of pregnant women assisted by the “Mãe Coruja”, even considering the territorial expansion of the Program. Another important result is the increase in the number of families included in social policies that are part of the Program, according to their needs, which since 2008 has shown an average growth of 132%, reaching figures of more than 100 thousand women assisted and more than 50 thousand children accompanied by the Program. This result has been achieved through the matrix and inductive work done by the Mãe Coruja’s Corners, which, at the same time, identify and bring families to the Program, diagnose the situation, and point to the appropriate secretariat. A fifth and important result was the strengthening of the Primary Attention policy, boosted by the integral, inter-sector, co-participative performance of the Program. After the “Mãe Coruja”, a bigger number of partnerships with various entities was made, which made new investments in equipment, physical structure, and hospital beds in the infant-maternal network possible in the regions assisted.

 8. What were the most successful outputs and why was the initiative effective?
Since its implementation, in October 2007, the Mãe Coruja’s actions have been permanently monitored by the Program’s Advisory Council and local municipal servants. With the inclusion of the Program, at the beginning of 2008, in the State Strategy Map, the “Mãe Coruja” started being monitored by the Government, within the scope of the “Modelo Todos por Pernambuco” (All for Pernambuco). In this process, which culminates in weekly meetings chaired by the Governor and organized around each Strategic Objective, the strategic action, called Priority Goal, is monitored, in its physical and financial realization, though process indicators. The monitoring methodology used in the “Modelo Todos por Pernambuco” was incorporated at the beginning of 2008 to the Program’s regular systematic monitoring, involving the regional coordinators in monthly monitoring meetings that take place in the Mãe Coruja’s Corners, also involving the Advisory Council, the State and Regional Coordinators, at a state level, and the Mãe Coruja’s Corners servants, Municipal Articulators and Municipal Secretariats, at a regional level. In 2011, with the regularization of the Program’s specific indicators, the monitoring meetings conducted by the Advisory Council gained a new deliberative dynamic, focusing also on the assessment of results of the actions taken, using the tool called “Sala de Situação” (Situation Room), which keeps record of the indicators in a managerial fashion. A final analysis of the death watch is also done, in light of its prevention. An important question is about the Program’s beneficiaries data. Initially, the registration process of those assisted by the “Mãe Coruja” and the monitoring of the actions taken with the various partner institutions was done through registration forms, electronic spreadsheets, and the Health Secretariat’s specific systems. As of 2011, a computerized system, aimed specifically at the Program, started being developed. This system is capable of automating monitoring and control tools. This system starting operating in 2012, integrating data and all areas involved, substituting spreadsheets, registration forms, and several reports produced in paper. Nowadays, the system is in its second version, allowing Managers and Regional and State Coordinators of the Program to monitor and manage the Program. Besides that, eight State Secretariats have personalized access and functionalities, which allows them to monitor the evolution of the Program in real time, having, as the only requirement, passwords and access to the Internet, once the system works on the web, with technology 100% compatible with browsers such as Internet Explorer, Chrome, and Firefox.

 9. What were the main obstacles encountered and how were they overcome?
One of the difficulties for implementing the “Mãe Coruja” Program was the inequality observed in the regions where the Program operates, each with problems and specificities that influenced in a particular way the causes of infant mortality observed, impeding the construction of a single solution, applicable to any region. It was necessary to study those regions individually, and to establish different approaches to fighting mortality, customizing them for each region. An important obstacle was the differences in basic structures of primary care existing in several municipalities. To overcome this problem, partnership between municipalities promoted sharing available equipment in each region. Partnership with non-governmental organizations and fostering entities was also tried for the allocation of resources set aside for the acquisition of equipment. Shortage of local qualified professionals with the desired knowledge for municipal job positions was another hurdle. The solution for this case was the development of continued training, with courses orchestrated by the Coordination of the Program. Because it was the applicability of a program with inter-institutional actions, conducted in an integrated manner by state, municipal, and non-governmental organs, another obstacle encountered was the articulation of several actors involved. In some cases, for difficulties in this articulation, there was a need to change plans so that the program didn’t suffer any impact in its ongoing and achievement of objective. To minimize this problem, the Coordination of the Program promoted meetings, workshops and training sessions with all involved, aiming to define roles, mobilize, sensitize and commit the various actors. Last, upon implementation of the Computerized System specific for the Program, it was noticed that not all municipalities had satisfactory Internet coverage, which compromised communication between some Mãe Coruja’s Corners and the Coordination of the Program. Investments were needed to expand local internet in the municipalities where this communication was precarious.

D. Impact and Sustainability

 10. What were the key benefits resulting from this initiative?
The main impact with the adoption of the “Mãe Coruja” was clearly the reduction of infant mortality by 37.98% in the 103 municipalities where the Program operates, with the consequent drop of 45% in the State indicator. Significant reduction was also observed in the mortality rates of mothers after the implementation of the Program, with a drop of 14% in this State indicator. However, as important as the rates drop, the implementation of this Program optimized, to the vulnerable pregnant women and children, the rescue of the right to citizenship, as the “Mãe Coruja”, while inter-sector public policy, took the public services to areas until then little assisted by the State, in the form of integrated actions aimed at health assistance, at strengthening family ties, and at mother and child sustainable eating and nutrition safety. It also aimed to stimulate socioeconomic autonomy through the right to documentation, to education and professional training of the women assisted. With the “Mãe Coruja”, it was also possible to improve the allocation of budgetary resources for restructuring the hospital network for maternal care in municipalities assisted by the Program, in which about R$ 91mil (US$ 44.4mil) were invested in the high risk obstetrics network. Currently, 100% of the municipalities assisted by the Program have coverage of ambulances of the Urgency Mobile Assistance Service. With the strengthening of the Committees of infant-maternal Mortality Investigation structured within the scope of the Program, 884 deaths in children below 1 year of age were avoided. The implementation of the “Mãe Coruja” Program, through the actions in education and in the social realm, also made it possible to promote the productive inclusion and to consolidate the right to citizenship and literacy for pregnant women and their families. Since 2009, there have been more than 1,000 “Circles of Education and Culture,” consolidating literacy processes, and enhancing schooling. Still within the context, as regards actions focused on promoting the inclusion of pregnant ladies and their families on programs of professional qualification, more than 16 thousand women have concluded professional courses offered by the “Mãe Coruja”, helping them enter the job market. Within the scope of the Program, another important benefit to reinforce citizenship was the issuing of more than 140 thousand documents, those being ID cards for the pregnant women, and birth certificates for the newborn. The certificates started being issued in 2012 by a computerized system that interlinked 201 notaries to 197 public maternity hospitals all over the state, in a way that none of the children assisted by the “Mãe Coruja” left the hospital without a birth certificate. Simple, but effective initiatives like the distribution of more than 81 thousand baby outfits, after the confirmation of at least six prenatal visits by the registered pregnant mother, have helped attract more and more beneficiaries to the Program, extending its reach. From 2007 to 2013, more than 100 thousand women were registered and 50 thousand children have been accompanied by the Program. Besides this increase in the capillarity and the number of people assisted, the “Mãe Coruja” has been effective while public policy in preparing the Mãe Coruja’s Corners so that they function as if they were spaces of welcoming and cohabiting focused on the strengthening affective ties among mother, families and friends, also offering activities and services aimed at the bio-psycho-social development of the children and the productive inclusion of the adults.

 11. Did the initiative improve integrity and/or accountability in public service? (If applicable)
The efforts to guarantee the stability of the “Mãe Coruja” Program concentrate on various fronts: in the promulgation of the State Law to establish the Program, in the efforts to document its processes, in the development of IT infrastructure, in the development and continuous training of the workforce involved, and in the growing budget allocation for the realization of its actions. Initially established by Governmental Decree promulgated in 2007, the Program then became executor of the State permanent public policy aimed at reducing maternal and infant mortality in Pernambuco with the promulgation of the Law nr. 13,959, from December 15, 2009. Intended to guarantee standardization and registration of the practices, the “Mãe Coruja” has produced manuals such as the one on how to implement the Program in a municipality, showing the step-by-step of the actions that must be taken. It has also been mapping the work procedures of the servants on the Program, in a way that, so far, activities done by regional and state managers have been mapped and processed, and this effort will be expanded to include mapping the activities of the Mãe Coruja’s Corner’s servants. The development of the IT infrastructure has allowed the expansion of the Program to more municipalities. With the implementation of the Computerized System specifically developed for the Program, the information obtained at the Mãe Coruja’s Corners is precisely passed on to the Program’s Coordination, offering backup to the monitoring, understanding the needs, and deliberating, contributing to the management of actions and results. The development and continuous training of the Mãe Coruja’s servants has contributed to the maintenance of the quality assistance to the target population. For this purpose, the executive committee develops an ongoing learning process for the servants who work on the Program. Last, it’s worth mentioning that the growing allocation of budgetary resources to the “Mãe Coruja” has allowed the expansion of the geographic outreach of the Program, the growing number of beneficiary and the expansion of the activities conducted in the Mãe Coruja’s Corners. In terms of dissemination of the initiative, the pragmatism in the design of the Program, the simplicity of the solutions reached, its small learning curve, and the successful results turned the “Mãe Coruja” into a national and international reference in fighting infant-maternal mortality. At a national level, the “Mãe Coruja” Program was the main influence on the Federal Government’s Program “Stork Network,” launched in March 2011. It has also referenced the construction of the Program “Riverside First Infancy” from the State of Amazonas. The model has been replicated by municipalities such as Ipojuca and Recife, in Pernambuco. At an international level, the Program has influenced the design of public policy of basic care in East Timor. The experience of the Pernambuco “Mãe Coruja” Program has been presented in congresses and national and international meetings to discuss basic care. It has also received attention in international publications such as the Dutch “Early Childhood Matters,” from the Bernard Van Leer Foundation, in 2013.

 12. Were special measures put in place to ensure that the initiative benefits women and girls and improves the situation of the poorest and most vulnerable? (If applicable)
The experience gained with the successful implementation and operation of a project of this magnitude, of such geographical outreach, addressed at such a needy segment of the population, and with such a challenging goal, has offered us some learning opportunities, such as: First of all, we endorse our belief that infant-maternal mortality is not only a public health problem for which solutions must be found in the fields of medicine, in basic care and nourishment. Since the conception of the “Mãe Coruja” Program, we have started from the principle that there are always social, educational, political, economical e even emotional components that affect reality equally, which should be equally considered in the elaboration of public policy, and be worked on through it. Secondly, we noticed to be of utmost importance for a successful fight on infant mortality the integration of public policies that are being executed by actors interested in transforming our reality, be them public or non-governmental. The strategy adopted by the “Mãe Coruja” Program, focused on the articulation with these entities and aiming at building a network of solidarity between the programs and actions developed by these actors, facilitating the partnership and alliances with the municipalities, with non-governmental organizations, with the private sector and with organized civil society, made it possible to obtain gains and positive outcomes in the reaching of goals set for the Program. The decision to involve directly eight Secretariats of State in all phases of the management cycle of this public policy (formulation of the Program, implementation of the actions, monitoring of the process and assessment of results) has proved essential for the success of the “Mãe Coruja”. This approach, within the scope of the Program, also allowed for the prioritization of actions in the areas of education, social development, human rights, agriculture, work, and entrepreneurship, which has decisively contributed for reaching the results. We attest the concept that, to manage a program of that magnitude, it is essential to automatize its practices, controls, and activities through an IT solution especially intended to disseminate, in real time, constantly updated information between executors and managers, with a view to do away with occasional obstacles that might become a hindrance to the actions. The advice we offer for future endeavors is that we share with the other entities with the Public Powers the need to carry on prioritizing continuous development of the processes and practices of Result-Oriented Management. This approach, used by the State on the “Mãe Coruja” program since its conception, makes it possible for the public entities an inter-sector culture, the strategic formulation of action plans, the clear establishment of goals and resources for each segment involved, the fast identification of obstacles, and the search for solutions to deal with occasional problems and, mainly, the generation of value for the population with the offer of public services.

Contact Information

Institution Type:   Government Department  
Contact Person:   VANIA CAMPOS
Telephone/ Fax:   +55(81) 3182-3907
Institution's / Project's Website:  
E-mail:   vaniacampos.seplag@gmail.com  
Address:   RUA DA AURORA, 1377, SANTO AMARO.
Postal Code:   50.040-090
City:   Recife
State/Province:   PERNAMBUCO

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