4. In which ways is the initiative creative and innovative?
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Launched in Nov 2011 in Chittoor district, Mee Seva had a great responsibility to shoulder. All it needed, at that moment, was a leadership to steer it towards a bright looking horizon. From then, Mee Seva had never looked back. What followed was a dream cruise and Mee Seva rose up to the expectations of all the stakeholders and went way beyond and finally etched a name and fame for itself in the country. It revolutionized the way by which the Government serves its Citizens.
• The primary challenge was to conceptualize and evolve an idea, strong enough to capture the imagination of the political and administrative echelons and package it creatively to get their attention and acceptance. Teams were constituted and a blue print was developed to re-engineer the business processes through data digitization and digital signatures, central hosting and identification of high volume citizen/business services for across-the-counter delivery through an integrated format.
• Technical, legal and structural challenges apart, the toughest task was to bring about an attitudinal change in the officials, besides ensuring citizen e- participation, in a country with a huge digital divide. To mitigate this, an innovative public-private partnership business model was evolved wherein educated youth were inducted to open kiosks with uniform branding of Mee Seva, with establishment of IT infrastructure and the right approach to deliver services on payment of nominal user fee.
• The next step was to identify the Government departments, which had high public interface and to ensure that the requests were processed only through authorized channels, it was decided to standardize the entire delivery channels across the state through Andhra Pradesh Information Technology Rules (Electronic Service Delivery), 2011 which provided legal sanctity to the digitally signed certificates and made it mandatory for Departments to migrate to electronic service delivery within five years.
• District e-Governance Societies were formed and empowered to function as nodal agencies so as to ensure that the IT awareness levels of department officers were enhanced. In a similar manner, training for using digital signatures was also given to the concerned officers.
• Convincing other departments and bringing them under the Mee Seva umbrella was another and perhaps one of the most challenging tasks the team had to undertake. Inter-departmental coordination meetings were arranged regularly with key departments to ensure that they join the bandwagon and ensure that the systems available in the department were capable and adequate enough to support high transaction applications.
• One of the advantages of Mee Seva is the centralized architecture. The entire solution was hosted in a state of art State Data Center at Hyderabad. The Web based system, which was deployed at the Data Centre, ensured that the services were easily accessible to all the stakeholders, anytime and from anywhere.
• Government process re-engineering (GPR) was done to enhance the efficiency of Government service delivery. ITE&C department had envisioned procedural changes in various government processes to enable faster delivery of services, optimization of operational cost and improvement in quality of service delivery. The GPR requirements were identified in various departments and implemented in various dimensions including technology, human resources, organization procedures etc. These eliminated unnecessary processes of traditional departmental processes, incorporating advanced technology for automating the services and redesigning existing workflow to reduce overall efforts.
Government of Andhra Pradesh utilized the power of communication in effective implementation of Mee Seva and has innovatively devised an exclusive communication strategy utilizing various media platforms such as: Electronic Media, Television, Social Media, Print Media, Display Boards etc. along with established PR techniques to connect with various stakeholders of the projects.
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5. Who implemented the initiative and what is the size of the population affected by this initiative?
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MeeSeva is a multi-departmental, multi-location, technology-rich initiative requiring the entire range of parallel and sequential activities to converge together with all stakeholders working as a team.
Sri J Satyanarayana, the then Special Chief Secretary to the Hon Chief Minister played a key role in architecting the project, and monitoring its implementation by various departments.
Sri Sanjay Jaju, the then Secretary of IT Department, played a central role in the implementation of the Roadmap initially drawn up, by coordinating with all the departments and pursuing all the taske in a parallel manner.
Sri N S Satya Sai Baba, Project Director, Mee Seva, providied the critical technical support in the detailed design and development of the central Architecture of Mee Seva and several of its vital components.
• Government Departments
Dept. of Information Technology and Communications: ITE&C department played a key-catalyzing role in the entire process. It convinced all other departments of the utility of this concept and got their processes re-engineered to suit the technology.
Other Government Departments: The participating departments have supported well in delivering their departmental service through MeeSeva, organizing the trainings to their departmental staff and following up with the progress of MeeSeva and adhering to the timelines.
Citizens: MeeSeva being a citizen centric and a 'demand side' project where the incipient demand always existed, there was extensive cooperation from them by adapting to the new system.
Technology Solution Provider (NIC): NIC has developed several applications for various departments of GoAP, where they have extended the data through web service for delivering the services through MeeSeva.
Authorized Service Providers: Ensured smooth functioning of MeeSeva by providing and maintaining IT infrastructure.
Media. In publicizing MeeSeva till the rural level, media has played a very important role.
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6. How was the strategy implemented and what resources were mobilized?
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MeeSeva works on Public Private Partnership (PPP) mode wherein MeeSeva Centers are maintained, operated and run by Authorized Agents (AAs) who are appointed & managed by Authorized Service Providers (ASPs). These ASPs and AAs are Government approved agents mandated with proper terms and conditions for delivering the service.
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The project was launched with an initial seed investment of Rupees 90 Million. But the user fee model allows ploughing back the revenues for maintenance, development and upgrading of services. User charges are fixed considering the profitability for various stake holders involved in the project without unduly burdening the citizen. With 55 Million transactions by now, project has already made more than Rs 4000 Million in user fees and recovered the entire initial investment allowing decent returns for all the stakeholders, which are being shared amongst them. More than 28%/20% (A/B Category) is shared with respective departments (to maintain the databases, necessary infrastructure, capacity building), 26%/14% (A/B Category) with Director, ESD (to maintain MeeSeva Infrastructure/application maintenance), 14%/9% (A/B Category) with Authorized Service Providers (SCA, Monitoring & Infrastructure) while the majority of 32%/57% (A/B Category) is shared with the MeeSeva center which is a cutting edge interface at the local level. This has made the project self-sustainable.
The project also used technical infrastructure created under the existing programmes and leveraged it to the fullest. This Infrastructure had already been created with the support from Government of India at a cost of more than $ 32.3 Million for AP. An initial grant of 200 Million INR by the Government was used for software development and additional hardware.
The centralized kiosk based model of Mee Seva is an extremely innovative model. Well trained operators, deliver services to the citizens concerning the submission of the appropriate documents along with professional supervision of application processes to the ultimate delivery of the certificates.
Mee Seva centers have been streamlined in design, specification and logo and in addition, urban centers upgraded with the adequate hardware for effective delivery of certificates to the citizen.
Opening of a center involves an approximate cost of around 75000 INR, which includes a desktop, a high quality printer, a scanner, an uninterrupted Internet connection. The innovative business model guarantees the long-term sustainability and profitability by sharing the user charges among all stakeholders.
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7. Who were the stakeholders involved in the design of the initiative and in its implementation?
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1. Coverage: Number of Departments/Services
MeeSeva currently has 343 high impact services from 34 departments in 23 districts with 7000+ Kiosks. Project also delivers more than 200 Million transactions every year for services like Bill Payments and a range of B2C services making it the country’s biggest one stop e-governance shop.
2.Improvement in efficiency in delivering and availing of ICT enabled services.
Time & Money:
• Category A are delivered in 15 minutes & 25 INR across the counter, which earlier used to take 3-15 days.
• Category B are delivered as per the citizen charter, which earlier used to take 10-60 days.
3. Service Availability:
• Mee Seva now has more than 7000 kiosks where citizens can access Government Services. Earlier citizens could only access the services at issuing authority office.
Transparency in information: Citizens can verify the application status on MeeSeva portal or at service delivery center; whereas earlier there was no visibility on application status.
4. Contribution to Overall e-Transaction Statistics
• Mee Seva has completed 65 million transactions till date.
5. Capacity Building
• 1856 Training sessions conducted for centre operators and 852 training sessions for 29624 government functionaries
Metrics - Value demonstrating success
Revenue With 65 million transactions by now, project has already made more than Rs.2000 Millions in user fees and recovered the entire initial investment allowing decent returns for all the stakeholders.
Drastic reduction in service delivery time & reduced logistics cost • -35% of the applicants are able to get their certificates within one visit. In other cases, applicants need to visit the MeeSeva Center only two times to avail the services.
• 7500 kiosks reducing logistics cost and eliminating role of agents/ brokers etc.
Elimination of Indirect Cost Incurred By Citizens MeeSeva have a stringent system to address various citizen charter defining the SLA (delivery time & service charges) for each of the services on-board which helps in confining extra cost to citizens.
Green e-Governance (power & paper consumption, disposal of e-Waste etc.) -Centralized architecture eliminating the requirement of huge hardware establishment at regional levels has saved lots of power consumption and e-waste.
All the services are online, served through MeeSeva kiosks, saving the papers used for government approval process for delivery of various services.
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8. What were the most successful outputs and why was the initiative effective?
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Administrative System
Director Electronic Service Delivery (ESD): Government of Andhra Pradesh issued Andhra Pradesh Information Technology Rules (Electronic Service Delivery), 2011 making it mandatory for the Departments to migrate to electronic service delivery within a period of five years.
The Director of Electronic Service Delivery was given the responsibility to ensure that the system of Electronic Service Delivery, specified under these rules functions efficiently and effectively for the benefit of the citizens.
District e-Governance Society (DeGS) - DeGS have been made the nodal agencies for the implementation of MeeSeva. All the operational and technical issues in the district are being taken by the DeGS. The Departmental user charges for the transactions are being sent to them.
Project Management & Monitoring
• PMU MeeSeva: Project Management Unit at IT&C department has been established to address various project implementation issues (citizen grievance report, change request etc.), received through unique email id (pmu.meeseva@gmail.com), coordinate with service providers and concerned Government department(s) to resolve the issues and provide timely issue resolution status report/feedback to kiosk operators/ citizens.).
Other Systems for Monitoring, Implementation and Grievance Redressal
• MeeSeva Request Tracking System (MRTS): MRTS has been introduced for automatic tracking of requests. It is a web based Ticket and Change Request raising and tracking tool. The system facilitates tracking of requests “who requested what-when requested-what was done to address the request-who handled the request-how much time it took them”. Extensive search capabilities allow the user to identify similar problems or requests that were handled in the past, making the solutions instantly available.
• Online Discussion Forum with FAQ “(http://MeeSeva.gov.in/APSDCDeptPortal/User Interface/DiscussionPage.aspx)” This Forum is open to the MeeSeva Users, kiosk operators etc.
• Help Desk was created for suggestions, complaints and grievances.
• 1100 - Call center created to register their complaints or seek information.
• Field Surveys: Feedback from the beneficiaries is collected periodically by teams visiting the centers and used for improving the system e.g. in high volume centers, where scanning of documents was resulting in long queues, high-speed scanners were introduced with scanning by a dedicated team in the kiosk
A third-party evaluation carried out by Institute of Public Enterprise, Hyderabad across all the 23 districts stated that the number of respondents who expressed positive opinion towards MeeSeva exceeded 90%. Digital Empowerment Foundation (DEF) and Administrative Staff College found that citizens are happy with the time frame and are happy having to pay no extra costs and running around multiple departments for availing these services.
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9. What were the main obstacles encountered and how were they overcome?
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• The primary challenge was to conceptualize and evolve an idea, strong enough to capture the imagination of the political and administrative echelons and package it creatively to get their attention and acceptance.
• Technical, legal and structural challenges apart, the toughest task was to bring about an attitudinal change in the officials, besides ensuring citizen e- participation, in a country with a huge digital divide. To mitigate this, an innovative public-private partnership business model was evolved wherein educated youth were inducted to open kiosks with uniform branding of Mee Seva, with establishment of IT infrastructure and the right approach to deliver services on payment of nominal user fee.
• Administrative Control and Establishment of CSCs: Establishing the CSCs needed institutionalization in implementation to ensure that the service delivery was prompt and no disappointment was caused to the citizens. In order to have better administrative control, the powers of Director, ESD were delegated to the Joint Collector which created decentralized leadership and ownership.
• Parallel Issuance of the Services: Though citizen centric services from various departments were identified and are being offered through MeeSeva, many Government officials resorted to the traditional methods of delivering the services. This was changed by introducing a Legal framework – Information Technology Rules (Electronic Service Delivery), 2011 in order to provide legal sanctity to the digitally signed certificates.
• Distribution of Digital Signature and Renewal: Digital signature distribution and renewal posed a challenge as initially there was only one center for issuance and renewal of their digital signatures. Distributed centers were established at 6 locations across the state thus helping the users to conveniently register the digital signatures from their nearest location.
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