Comune di Pesaro

A. Problem Analysis

 1. What was the problem before the implementation of the initiative?
The global economic crisis has had a major impact on regions and cities across the EU. Pesaro, located in the central Italy, is no exception. It's a town with more than 94.000 inhabitants and the economics crisis has strongly weakened the composition of ‌local Small and medium-sized enterprises (SMEs); the birth rate of enterprises, in fact, is particularly low. In order to trace new paths to more sustainable and inclusive growth, municipalities can play a leading role, actively seeking concrete solutions to the interlinked challenges of European cities: more jobs for better cities, supporting social innovation, creating better conditions for attracting new enterprises. The Municipality has created an Development and Opportunity Department with the aim to support and facilitate the local development. The greater need in the Pesaro city is represented by Neet (Not in Education, Employment or Traning) and Youth, who are the target groups to address specific initiatives, based on the active participation.

B. Strategic Approach

 2. What was the solution?
With “RIPARTI PESARO” - “RESTART PESARO” initiative, the Municipality of Pesaro has launched different and interlinked actions to create a favourable local ecosystem and to stimulate the regeneration and improving of local development, focusing on the birth of new SMEs and the growth of the related job creation. The “RESTART PESARO” framework want to solve the problem of low birth rate of enterprises. In order to concentrate priorities and maximise the added value of each action, the Municipality has promoted partnerships with private sector (represented by the Chamber of Commerce of Pesaro – Municipal act: DGC n. 39/2014) Action 1) No local taxes for enterprises Municipal act: DGC n. 79/2014 - In order to stimulate the economic and commercial activities in the city, The Municipality of Pesaro has established a local fiscal formula favourable to enterprises: the mechanism is based on the refund of the local taxes to the enterprises established in Pesaro Municipality after 1 July 2014. The overall size of the contributions payable is calculated annually by the Municipality on the preparation of the municipal balance sheet. The economic benefits consist in providing contributions for three years whose quantification is related to municipal taxes, regularly paid, closely related to the new activity, for a maximum of three years from the beginning of the activity itself. The right to access to the contributions ends at the beginning of the fourth year of activity. There are a lot of taxes to be paid to local Administration (IMU tax on the real estate component; TASI - tribute on indivisible services); Additional income tax, property tax; Tax on advertising). Municipal act: DGC n. 79/2014 - 50% reduction of charges for new buildings and renovation with energy saving (HOMES AND CLASS A) and 50% reduction of charges for who makes house fully accessible to disability. Action 2) ITI Pesaro-Fano cities Taking into account that the birth rate of enterprises is one of the main drivers of job creation and economic development, the Municipality of Pesaro with the Municipality of Fano want to regenerate itself creating a favourable environment to stimulate SMEs' competitiveness and job creation. New innovative enterprises, in fact, tend to increase the competitiveness of an economy both directly and by pushing competitors to become more efficient. Using the Integrated Territorial Investments formula, provided by the EU Cohesion Policy investment for 2014-2020, Pesaro and Fano will be able to create actions localized in the respective areas; to ensure continuity with the peculiarities of the two cities, will be built spaces that represent the different characteristics: for example, a series of interventions on Fano concern the port system and will target both the economic regeneration is that urban planning, on the other hand Pesaro will favour the manufacturing system, along the “innovation driver”. Pesaro is connected to FABLAB: an interconnected paradigm where each FABLAB born to diversify local competitiveness, in response to the Pesaro peculiarities. Talentlab (R&S accelerator for the birth enterprises – partnership with COSMOB, specialized Center for wood - furniture) Musiclab (incubator for the birth of musical enterprises – Pesaro, is also finishing the application for UNESCO Creative Cities Network Landlab (incubator for the use of land form an agricolture point o view) Heathlab (accelerator for social and home care) Tourismlab and Culturelab (they are oriented to create start-up to support tourism and culture) Action 3) Job creation While many localities in some countries may currently be experiencing high unemployment, it will become increasingly important that all local people are mobilised to contribute their skills and talent to the labour market. For instance: New employment: n. 4 kindergarten teacher (Childcare and family friendly policies to support women’s participation in employment) Transformation to a permanent contract: n. 5 municipal employees Incentives to companies for the assumption to young unemployed or unemployed Action 4) Internationalization The Municipality of Pesaro is in partnership with A.SP.IN.2000 (Special Agency for International Activities of Pesaro-Urbino Chamber of Commerce) to promote animation among local enterprises to strengthen internationalization. Action 5) Association among the neighboring Municipalities Association among the closed Municipalities to connect services and facilities (Pesaro, Unione Pian del Bruscolo, Gabicce e Gradara).

 3. How did the initiative solve the problem and improve people’s lives?
Taking into account that local municipalities are the sphere of government closest to the people and the many basic services are delivered by local authorities, the Municipality of Pesaro wants to play an activist and/or developmental role to influence, support, encourage and accompany the "New entrepreneurship" through: - Creation and supporting management of "incubators"of "incubators" marks (BIC and virtual incubators), - Promote, and sometimes ensure the establishment of financial interventions in favour of new business initiatives, - Promote other accompanying actions (consulting services, etc.). - Act as the coordinating body of the entire process. RESTART PESARO demonstrates how a local authority can begin a mechanism of promoting and accelerating enterprises, strengthening partnerships.

C. Execution and Implementation

 4. In which ways is the initiative creative and innovative?
The strategy is developed on long period programmatic lines; the identification of thematic areas and operational priorities has been studied with the emphasis on a strong market orientation and the competitiveness of enterprises (topic). The strategy consistently involves employment policies, training and sustainable development of the territory, also in order to ensure synergies amongst the investments supported by European Structural and Investment (ESI) funds. The strategy is drawn up by referring to the concept of "functional over-urban areas", defined as system actions aimed to the development of this area, with specific focus on the need to introduce shared planning systems. The strategy was implemented both by extending the network of stakeholders, both by ensuring synergy between the investments made by the European structural funds. The municipality has established the “Development and Opportunities Department” that can both intercept the european, national and regional funds, both to support the social innovation in the field of self-employment and employment, having a role of "Advisor" as concerning the processes of exchange of knowledge and information between stakeholders of the network. The municipality has signed Memorandum of understanding and agreements with the stakeholders involved, promoting an active role of the subjects in the implementation of specific actions and identifying, for each of them, specific roles. The municipality of Pesaro prepared an integrated urban development strategy that was able to tackle the multiple challenges facing the city, in order to prepare this integrated strategy, the municipality used the Reference Framework for Sustainable Cities (RFSC) which is a practical web-based tool designed to assist cities in this regard.

 5. Who implemented the initiative and what is the size of the population affected by this initiative?
The strategy implementation uses a collaborative model that aims to build ecosystems of integrated innovation in which the results of innovation are determined from interactions between key actors (academic, institutional and business) and in which the maximization of the skills of the network and the optimization of their effectiveness are critical successfull factors. The project Re-Start Pesaro works in synergy with the most important institutions of the territory: chambers of commerce, agencies for internationalization, training and consultancy company, local authorities in the productive district, incubators and business start-up, Marche Region, the province of Pesaro and Urbino, the Hospital Company “North Marche”, banks and credit institutions, trade unions, trade associations, representatives of the third sector, embassies, ICE office (Foreign Trade Institute), economic development Ministry, European Commission.
 6. How was the strategy implemented and what resources were mobilized?
The project Re-Start Pesaro is implemented through the development and Opportunities Department of the Municipality of Pesaro: the human resources are both internal and external (cooperative system, Chamber of Commerce, other local authorities) who collaborate in different ways, both with specific skills and sharing animation projects and promotion of the economic territorial entrepreneurship, co-founded by EU funds (ERDF, ESF and Cohesion Fund), ministerial and regional founds. In particular, The Integrated Territorial Investment (ITI) named “Pesaro-Fano cities” provides a new delivery mode to bundle funding from several priority axes of one or more operational programmes for multi-dimensional and cross-sectoral interventions. This ITI supports integrated actions in urban areas combineing funds linked to different thematic objectives, including the combination of funding from those priority axes and operational programmes supported by the ERDF, ESF and Cohesion Fund . The financial resources provided for by the ITI are included in the programming documents for the Marche Regione (regional operational program), while the other initiatives provide the mobilization of funds linked to a new approaches of finding them (fund raising, crowdfunding,...).

 7. Who were the stakeholders involved in the design of the initiative and in its implementation?
The most successfull outputs are: - no local taxes (contributions) for new entrepreneurship - Incentives for the creation of employment through project training - Incentives for placement of the unemployed - Strengthening and Institutionalisation of the network dedicated to entrepreneurial and social innovation - Creation of the municipal “Development and Opportunities Department” in order to support the creation of a new business and projects of social innovation - implementation of the project ITI named “Pesaro- Fano cities”

 8. What were the most successful outputs and why was the initiative effective?
Activities related to the delivery of structural funds are monitored and evaluated following the EU rules, and are coordinated by the “Development and Opportunities Department” of the Municipality of Pesaro. The activity of Monitoring provides information on the evolution of the state of implementation of the project Re-Start Pesaro through qualitative and quantitative indicators. The progress of the activities and the level of achievement of outputs will be measured principally through these indicators: - the level of increasing employment of the territory following the implementation of the project - the number of new incubators born in the period 2013-2017 - the number of stakeholders involved and the level of involvement in the initiatives - the number and type of training and informative events carried on - number of projects actived with co-founded resources - the level of customer satisfaction Such information are the basis for annual reports and strategic local reporting, and will be used by administrators to process any improvement strategies or make changes following the feedback received.

 9. What were the main obstacles encountered and how were they overcome?
The main obstacles encountered were: - Lack of visions of growth due to the economic crisis - unemployment increasing - Difficulty of generational replacement in enterprises - Difficulties in promoting processes of entrepreneurial - Managerial level of smes not commensurate with the new challenges on competitiveness - Need to requalify the functional urban area (composed by two municipalaities, Pesaro and Fano) in which there are two common) from the urban point of view, technological and employment These obstacles were overcome through: - Support the development of the territory through a specific office named “Development and Opportunities Department” - measures to promote employment increasing and formative training - targeted training courses to the generational replacement - no local tax for new entrepreneurship - Flanking the temporary manager and training courses - co-funding of an ITI (UE approach) for “pesaro and Fano cities” in order to requalify the functional urban area in its urban, technological and employment aspects

D. Impact and Sustainability

 10. What were the key benefits resulting from this initiative?
The impact of the initiative resulted very strategic for the enhancement of local sme's politics and for the renforcement of skills of capacity building. The new department had cooperated with local sme's and local authorities to build a project financed by structural founds: the project named ITI will bring more than 5 millions of € in the territory. Moreover the department, as contact point in the economics policies, supported the creation of more then 100 new jobs. The department supported the project activities of public authorities, performing 3 international project proposal: getting for the territory 1 million of €. Above the impact was measured bye the financial performances.

 11. Did the initiative improve integrity and/or accountability in public service? (If applicable)
The financial sustainable of the initiative is supported by EU structural funds. The cultural and environmental sustainable, guaranteed from the managing authorities of EU that approved the project proposal. It also is supported by internal level of no local taxes for enterprises, which is a financial level of local Autorithies. Many public authorities and private subjects, requested the institutional support of the Development and Opportunities Department, the municipality subscribed agreement to advice them for the achievement of the goals. Marche Region has entered ITI among the best practices.

 12. Were special measures put in place to ensure that the initiative benefits women and girls and improves the situation of the poorest and most vulnerable? (If applicable)
First of all the initiative increased the jobs in a period of strong unemployment; in addiction increased the municipal capacity building, allowing a performing partnership with sme's and local autorithies. We learned to speed all the process to be competitive and to help the competitivity of local entrepreneurship. A longlasting network between sme's, local authorities and private citizen, is the most important key to enhance the territorial performances.

Contact Information

Institution Name:   Comune di Pesaro
Institution Type:   Government Department  
Contact Person:   Antonella Leggio
Title:   Local Officer  
Telephone/ Fax:   +39 0721 387269
Institution's / Project's Website:  
Address:   Piazza del Popolo, 1
Postal Code:   61121
City:   Pesaro
State/Province:   Pesaro e urbino

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