Questions/Answers

Pahlawan Ekonomi innovation provides opportunities for housewives to help the family economy. Especially for poor families in big cities like Surabaya. Poor families must have alternative income to fulfill their needs. Thus, they can escape the financial difficulties. Pahlawan Ekonomi focuses on developing and empowering housewives. This innovation gives them a way to develop business on the scale of Micro Small Enterprises (SMEs). Businesses that are driven including the wet foods, dry culinaries or cakes, handicrafts, and so on. The aim of this innovation is to make housewives as the main factor driving the family's economic engine. Housewives receive a training and assistance, from the production stage to the stages of product packaging, promotion, to marketing. Pahlawan Ekonomi gives the participants directions on how to get business capital so that the business can continue to move, be sustainable, and penetrate the national and even international arena. This innovation has taglines: Go Global, Go Digital, dan Go Finansial. Pahlawan Ekonomi involves many parties, such as Non-Governmental Organizations Enciety as program implementers, private parties as sponsors, professionals as trainers or training providers, the Kreavi designer community as supporters in the packaging aspect, Surabaya Hotel School and Bengkel Kriya Daun as routine instructors, and the Government as facilitator and regulators.

Pahlawan Ekonomi is categorised into promoting gender responsive public services category. This innovation comes from the thoughts that housewives can be as the family economy machine. It is proven that participant numbers of Pahlawan Ekonomi sustainably increases in every year. In 2010:89 people, 2011:759 people, 2012:861 people, 2013:1,848 people, 2014:2,640 people, 2015:3,320 people, 2016:5,000 people, 2017:8,656 people, and 2018:9,680 people. Of these, a total of 99 leading business products have been sold to the international market. A total of 105 products have national standards and enter the ASEAN market. A total of 234 business products are marketed in East Java on an ongoing basis. A total of 999 products produce every day with stable turnover

Pahlawan Ekonomi innovation has harmony with the Sustainable Development Goals (SDGs) 2030. This innovation is in line with the goals of Gender Equality or gender equality. This innovation proves that the economic driver of the family is not only dominated by men. In fact, the products of housewives can penetrate the business world at the international level. On the other hand, this innovation is also in line with sustainable goals to reduce the gap or Reduce Inequality, especially in the economic aspects of society. The independence of housewives in the financial sector also undermines the disparity in the economic level of the community. Moreover, this business is classified as flexible because there are no binding hours.

The objective of Pahlawan Ekonomi innovation is to improve the social and economic conditions of the community in a collaborative manner. This program is created by the synergy with the Regional Apparatus (PD) across agencies that are available in the internal Surabaya City Government. This innovation involves the community or elements of Surabaya (for example, Enciety Non-Governmental Organizations and Kreavi Designer Community, Surabaya Hotel School and Bengkel Kriya Daun as regular instructors), public and professional figures, business consultants, private parties, banks, etc.. The external parties of the Surabaya City Government are actively participating to participate in carrying out this innovation. At present, housewives who have or are following Economic Heroes already have bargaining values in the community. Their level of confidence shot high. They not only can do daily domestic activities at home, but can also be a driver of the family economy. Through the collaborative mechanism implemented in this innovation, applicable breakthroughs in the field of planning, manufacturing, packaging, and marketing of products from the program's target groups can be sustainable. The government needs complete resources and capabilities in the implementation of this community-based Micro Small Business. Collaboration and partnerships complement government limitations, and provide more optimal access for participants in this innovation program.

Pahlawan Ekonomi innovation made housewives as the main target of driving the economy of the community. In this innovation, the Surabaya City Government did not pour out the budget directly. The Surabaya City Government only acted as a regulator and activity facilitator. Exponents of the community and the private sectors in Surabaya, who concern with the eradicating poverty, participating in implementing activities in the field, and sponsoring all activities. That is, there is a participatory and collaborative policy in the implementation of this innovation. The continuity of the innovation of Pahlawan Ekonomi was seen when on many occasions, housewives who had successfully run businesses gave testimonials, training, and helped inspire other participants.

Pahlawan Ekonomi was initiated in 2010. This program adopted the thoughts of Mochammad Yunus, a Nobel Peace Prize winner from Bangladesh with his Grameen Bank. Pahlawan Ekonomi aims to encourage the development of the quality of the people's economy, especially for Micro, Small and Medium Enterprises (MSEs). With increasingly open work opportunities, unemployment and poverty will diminish. In the process of implementing innovation, there are many parties who collaborate. Among other things, Google, Facebook, and the national e-commerce website BukaLapak. This collaboration increasingly makes UMKs easier to do business. Collaborative efforts, especially in the use of digital devices, have made UMK successful in entering the global market. Citilink airlines also open themselves to participate in marketing the program participants' products.

Pahlawan Ekonomi has been replicated in Wamena, Jayapura, Fakfak and East Flores Districts. Previously, the regional government and community representatives from various backgrounds in the four districts had conducted a comparative study in Surabaya for one full week. In addition, so far, many local governments have visited Surabaya to study and see this program. Both originating from a number of provinces in Java, Kalimantan, Nusa Tenggara, Sulawesi, Sumatra, and even Papua. In principle, Pahlawan Ekonomi be transferred or adapted, provided that there are cohesiveness from community elements to collaborate and partner.

Apart from the Government's internal resources, there are also external resources. The field implementers came from volunteers from NGOs (for example, Enciety) and other community communities (for example, Kreavi Designer Community, Surabaya Hotel School and Kriya Daun Workshop as regular instructors). A number of private companies become partners and program sponsors. The Financial Services Authority and the Indonesia Stock Exchange are training speakers on financial management. Google, Facebook, portal or e-commerce website BukaLapak, and other digital companies or standards have also given input to participants on how to sell products online. The Rural Credit Bank participates in the deployment of capital assistance. The Citilink airline participates in marketing.

Pahlawan Ekonomi has been implemented since 2010 until now. That is, there has been continuity from year to year. Moreover, the number of MSEs joining and growing has increased significantly each year. The Surabaya City Government will certainly continue to run and support this program. In the financial aspect, this program will be able to continue because the private sector, BUMN, and other elements of society are ready to work together to develop it in the future. The results of this program are clearly visible. Their trust in this program has grown because everything can be accounted for. In the socio-economic aspect, this program is arguably the community's need to improve living standards. As is known, the business world is a flexible domain for the perpetrators. Thus, interest in MSEs will remain secure and will not be abandoned by the community. Community needs for this program are always there. Moreover, the Surabaya DPRD also provided support. In the cultural aspect, Surabaya people like their own locality or city culture. Products that are based on local culture or culture will definitely be easier to accept. Such products are also unique so they have an attraction for parties from outside Surabaya. For example, handicraft products or typical Surabaya food, surely attract people from outside Surabaya who are hunted by curiosity. Such products can continue to be perpetuated by marketing.

Yes

Evaluation of the implementation of the Pahlawan Ekonomi innovation was carried out in stages. Starting from field implementers, trainers, to Mayor of Surabaya. Because of this with regard to the community, the Regional People's Legislative Assembly also monitors this activity, at least once a year when conducting an annual program plan with the executive. Social controls for the smooth running of this program can also be carried out by community exponents who have been collaborating or collaborating on all programs. Feedback and criticism can be directly conveyed to the Surabaya City Government. The Pahlawan Ekonomi program participants also become loyal partners in providing constructive advice to the Government.

The indicator used by the implementers of the activities in conducting evaluations is the development of SMEs who are being accompanied. The extent of the steps carried out by the UKM. All track records are well recorded. Participants are welcome to submit complaints or obstacles that hinder the business. The goal is to discuss solutions that are appropriate to the problem. Existing constraints can also generally be discussed with trainers who are SMEs who have succeeded first and want to transmit their knowledge. So, the trainer usually has a lot of experience about failure and has a number of alternative solutions.

The participants of Program who face obstacles will be immediately given an applicative solution by the program implementers and trainers. Constraints can be physical, or mental. Physical constraints, for example, about the ability to process products from the planning stage to marketing. Mental constraints, for example, related to entrepreneurial motivation that sometimes go up, sometimes go down. The Mayor of Surabaya participated in monitoring the field so she could find out the common problems faced by the participants. Therefore, the Government collaborates with parties who are considered to be able to participate in providing concrete solutions. For physical constraints, for example, the government cooperates with financial institutions. As for mental constraints, the government cooperates with experienced instructors.

Stakeholders who participated in running the program came from internal Government and external Government. What comes from the internal government is the Mayor as the initiator and monitor of the program. In addition, regional agencies or apparatus that are related to the process of granting business licensing and training. Those who came from the external government included the Community Social Institutions (such as Enciety) and other volunteers (such as the Kreavi Designer Community), who were willing to become implementers of the activities and work together with the Government. Supporters of this program also come from independent institutions, business consultants, banks, and financial institutions such as OJK and IDX who are ready to provide training on finance. The Food and Drug Supervisory Agency also provides assistance. The private sector consists of many companies and positively appreciates the Economic Heroes program and is pleased to pour out Corporate Social Responsibility funds or become a sponsor. E-Commerce Companies Buka Lapak, Google, and Facebook to provide training on the use of information technology. Citilink airlines participate in providing marketing space for products on the aircrafts. National leaders in the world of business and the development or use of technology such as Chairul Tanjung, Dennis Adhiswara, Vidi Aldiano, Bayu Skak, and others, routinely become speakers of seminars or training. SMEs who were firstly successful after joining the Economic Heroes program also simultaneously joined as inspirators, trainers and motivators.

The most noticeable lesson from the implementation of this innovation is the importance of participatory collaboration. Not only sibergitas in the Surabaya City Government. But also, collaboration between elements of society in external government. Egosectoral eroded through the implementation of this innovation programme. Because, without a good cooperation and coordination, all activities that are numerous, will not be carried out properly. Learning for the citizens of Surabaya in general is increasing interest in the business world. Learning for the Economic Heroes program participants is about the stages of success. In doing business, there is a long process that must be passed. No business can succeed instantly.