Basic Info

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Nominee Information

Institutional Information

Member State Qatar
Institution Name Qatar General Electricity & Water Corporation
Institution Type Public Enterprise
Administrative Level National
Name of initiative Tarsheed: The National Program for Conservation and Energy Efficiency Tarsheed
Projects Operational Years 8
Website of Institution https://www.km.qa/Pages/default.aspx

Question 1: About the Initiative

Is this a public sector initiative? Yes

Question 2: Categories

Is the initiative relevant to one of the UNPSA categories? Enhancing the effectiveness of public institutions to reach the SDGs
UNPSACriteria
NoItems

Question 3: Sustainable Development Goals

Is the initiative relevant to any of the 17 SDG(s)? Yes
If you answered yes above, please specify which SDG is the most relevant to the initiative. (hold Ctrl to select multiple)
Goal 4: Quality Education
Goal 6: Clean Water and Sanitation
Goal 7: Affordable and Clean Energy
Goal 11: Sustainable Cities and Communities
Goal 12: Responsible Consumption and Production
Goal 13: Climate Action
Which target(s) within the SDGs specified above is the initiative relevant to? (hold Ctrl to select multiple)
4.7 By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
4.a Build and upgrade education facilities that are child, disability and gender sensitive and provide safe, non-violent, inclusive and effective learning environments for all
6.1 By 2030, achieve universal and equitable access to safe and affordable drinking water for all
6.4 By 2030, substantially increase water-use efficiency across all sectors and ensure sustainable withdrawals and supply of freshwater to address water scarcity and substantially reduce the number of people suffering from water scarcity
6.5 By 2030, implement integrated water resources management at all levels, including through transboundary cooperation as appropriate
6.a By 2030, expand international cooperation and capacity-building support to developing countries in water- and sanitation-related activities and programmes, including water harvesting, desalination, water efficiency, wastewater treatment, recycling and reuse technologies
6.b Support and strengthen the participation of local communities in improving water and sanitation management
7.1 By 2030, ensure universal access to affordable, reliable and modern energy services
7.2 By 2030, increase substantially the share of renewable energy in the global energy mix
7.3 By 2030, double the global rate of improvement in energy efficiency
7.a By 2030, enhance international cooperation to facilitate access to clean energy research and technology, including renewable energy, energy efficiency and advanced and cleaner fossil-fuel technology, and promote investment in energy infrastructure and clean energy technology
7.b By 2030, expand infrastructure and upgrade technology for supplying modern and sustainable energy services for all in developing countries, in particular least developed countries, small island developing States and landlocked developing countries, in accordance with their respective programmes of support
11.2 By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons
11.6 By 2030, reduce the adverse per capita environmental impact of cities, including by paying special attention to air quality and municipal and other waste management
11.a Support positive economic, social and environmental links between urban, peri-urban and rural areas by strengthening national and regional development planning
11.b By 2020, substantially increase the number of cities and human settlements adopting and implementing integrated policies and plans towards inclusion, resource efficiency, mitigation and adaptation to climate change, resilience to disasters, and develop and implement, in line with the Sendai Framework for Disaster Risk Reduction 2015-2030, holistic disaster risk management at all levels
12.1 Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries
12.2 By 2030, achieve the sustainable management and efficient use of natural resources
12.4 By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment
13.2 Integrate climate change measures into national policies, strategies and planning
13.3 Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning
13.a Implement the commitment undertaken by developed-country parties to the United Nations Framework Convention on Climate Change to a goal of mobilizing jointly $100 billion annually by 2020 from all sources to address the needs of developing countries in the context of meaningful mitigation actions and transparency on implementation and fully operationalize the Green Climate Fund through its capitalization as soon as possible
13.b Promote mechanisms for raising capacity for effective climate change-related planning and management in least developed countries and small island developing States, including focusing on women, youth and local and marginalized communities

Question 4: Implementation Date

Has the initiative been implemented for two or more years Yes
Please provide date of implemenation (dd/MM/yyyy) 22 Apr 2012

Question 5: Partners

Has the United Nations or any UN agencies been involved in this initiative? No
Which UN agency was involved? (hold Ctrl to select multiple)
Please provide details

Question 6: Previous Participation

1. Has the initiative submitted an application for consideration in the past 3 years (2017-2019)? No

Question 7: UNPSA Awards

Has the initiative already won a UNPS Award? No

Question 8: Other Awards

Has the initiative won other Public Service Awards? Yes
If yes, please specify name, organisation and year. - Global Good Governance (3G) Awards in its 5th edition - The National Energy Globe Award 2015

Question 9: How did you learn about UNPSA?

How did you learn about UNPSA? GOVERNMENT

Question 10: Validation Consent

I give consent to contact relevant persons and entities to inquire about the initiative for validation purpose. Yes

Question 1: About the Initiative

Is this a public sector initiative? Yes

Question 2: Categories

Is the initiative relevant to one of the UNPSA categories? Enhancing the effectiveness of public institutions to reach the SDGs
UNPSACriteria
NoItems

Question 3: Sustainable Development Goals

Is the initiative relevant to any of the 17 SDG(s)? Yes
If you answered yes above, please specify which SDG is the most relevant to the initiative. (hold Ctrl to select multiple)
Goal 4: Quality Education
Goal 6: Clean Water and Sanitation
Goal 7: Affordable and Clean Energy
Goal 11: Sustainable Cities and Communities
Goal 12: Responsible Consumption and Production
Goal 13: Climate Action
Which target(s) within the SDGs specified above is the initiative relevant to? (hold Ctrl to select multiple)
4.7 By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
4.a Build and upgrade education facilities that are child, disability and gender sensitive and provide safe, non-violent, inclusive and effective learning environments for all
6.1 By 2030, achieve universal and equitable access to safe and affordable drinking water for all
6.4 By 2030, substantially increase water-use efficiency across all sectors and ensure sustainable withdrawals and supply of freshwater to address water scarcity and substantially reduce the number of people suffering from water scarcity
6.5 By 2030, implement integrated water resources management at all levels, including through transboundary cooperation as appropriate
6.a By 2030, expand international cooperation and capacity-building support to developing countries in water- and sanitation-related activities and programmes, including water harvesting, desalination, water efficiency, wastewater treatment, recycling and reuse technologies
6.b Support and strengthen the participation of local communities in improving water and sanitation management
7.1 By 2030, ensure universal access to affordable, reliable and modern energy services
7.2 By 2030, increase substantially the share of renewable energy in the global energy mix
7.3 By 2030, double the global rate of improvement in energy efficiency
7.a By 2030, enhance international cooperation to facilitate access to clean energy research and technology, including renewable energy, energy efficiency and advanced and cleaner fossil-fuel technology, and promote investment in energy infrastructure and clean energy technology
7.b By 2030, expand infrastructure and upgrade technology for supplying modern and sustainable energy services for all in developing countries, in particular least developed countries, small island developing States and landlocked developing countries, in accordance with their respective programmes of support
11.2 By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons
11.6 By 2030, reduce the adverse per capita environmental impact of cities, including by paying special attention to air quality and municipal and other waste management
11.a Support positive economic, social and environmental links between urban, peri-urban and rural areas by strengthening national and regional development planning
11.b By 2020, substantially increase the number of cities and human settlements adopting and implementing integrated policies and plans towards inclusion, resource efficiency, mitigation and adaptation to climate change, resilience to disasters, and develop and implement, in line with the Sendai Framework for Disaster Risk Reduction 2015-2030, holistic disaster risk management at all levels
12.1 Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries
12.2 By 2030, achieve the sustainable management and efficient use of natural resources
12.4 By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment
13.2 Integrate climate change measures into national policies, strategies and planning
13.3 Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning
13.a Implement the commitment undertaken by developed-country parties to the United Nations Framework Convention on Climate Change to a goal of mobilizing jointly $100 billion annually by 2020 from all sources to address the needs of developing countries in the context of meaningful mitigation actions and transparency on implementation and fully operationalize the Green Climate Fund through its capitalization as soon as possible
13.b Promote mechanisms for raising capacity for effective climate change-related planning and management in least developed countries and small island developing States, including focusing on women, youth and local and marginalized communities

Question 4: Implementation Date

Has the initiative been implemented for two or more years Yes
Please provide date of implemenation (dd/MM/yyyy) 22 Apr 2012

Question 5: Partners

Has the United Nations or any UN agencies been involved in this initiative? No
Which UN agency was involved? (hold Ctrl to select multiple)
Please provide details

Question 6: Previous Participation

1. Has the initiative submitted an application for consideration in the past 3 years (2017-2019)? No

Question 7: UNPSA Awards

Has the initiative already won a UNPS Award? No

Question 8: Other Awards

Has the initiative won other Public Service Awards? Yes
If yes, please specify name, organisation and year. - Global Good Governance (3G) Awards in its 5th edition - The National Energy Globe Award 2015

Question 9: How did you learn about UNPSA?

How did you learn about UNPSA? GOVERNMENT

Question 10: Validation Consent

I give consent to contact relevant persons and entities to inquire about the initiative for validation purpose. Yes

Nomination form

Questions/Answers

Question 1

Please briefly describe the initiative, what issue or challenge it aims to address and specify its objectives. (300 words maximum)
Qatar General Electricity and Water Corporation (KAHRAMAA) launched the National Conservation and Energy Efficiency Program “Tarsheed” in April 2012, under the patronage of His Highness Sheikh Tamim bin Hamad II, the Emir of Qatar. The program aims to promote and disseminate culture, legislation and techniques related to the conservation and efficient use of energy and renewable energy in Qatar. This program came about as a response to the high demand placed on natural resources and the resulting challenges in the availability and sustainability of these resources due to rising population, economic growth, modernization, urbanization and several projects implemented for infrastructure and the FIFA World Cup 2022. Furthermore, the embargo placed on Qatar was managed by several intentional governmental initiatives during 2017 and 2018, which resulted in a major industrial and agricultural boom accompanied by an increase of about 3% of total water consumption and more than 2% of electricity consumption in the state to operate factories and productive farms in response. The “Tarsheed” program supports the efforts of preserving and sustaining natural resources for future generations through setting a target of decreasing the per capita consumption by 6% for electricity, and 10% for water by 2022, while reducing harmful carbon emissions. This is done through three main channels: a) Regulations & standardization for energy efficiency in the country: including electricity appliances, water tools, besides issuing and updating water and electricity conservation law. b) Awareness and community development: through its unique edutainment center KAHRAMAA Awareness park to promote sustainability culture among community especial students. c) Technology: through application and introduction of state-of-the-art technology in the field of renewable energy, energy efficiency, Electric vehicles and aspects of the smart grid including smart meters and net metering.

Question 2

Please explain how the initiative is linked to the selected category. (100 words maximum)
The Tarsheed initiative aligns with ‘Enhancing the effectiveness of public institutions to reach the SDGs’ through working on enforcing legislations for conserving water and electricity resources, in addition to several initiatives and projects targeting the industrial, commercial, governmental and residential sectors. It also impacts school children in terms of awareness and education through its innovative edutainment conservation park under the name “KAHRAMAA Awareness Park (KAP)”. This is besides working towards decreasing the carbon footprint of the State of Qatar and overall GHG emissions to fight climate change.

Question 3

a. Please specify which SDGs and target(s) the initiative supports and describe concretely how the initiative has contributed to their implementation. (200 words maximum)
Tarsheed supports goal 4 with the KAHRAMAA Awareness Park and Tarsheed22 project that spreads awareness of conserving natural resources and using them efficiently, especially among school and university students. It supports goals 6,7 and 12 through “Become A Partner with Tarsheed” initiative to use water and electricity responsibly through sending SMS messages to notify subscribers on consumption limits and bills amounts through determining the average rate of moderate consumption for each category in the residential sector. In the field of sustainable cities and communities, Tarsheed supports goals 11 and 13 cooperating with companies like Qatar Petroleum (QP) and General Electric (GE) to ensure gas supply and apply energy efficiency solutions at power stations to improve utilization of fuel supplies and reduce gas emissions. Furthermore, it launched the ‘Green Cars’ initiative in partnership with The Ministry of Transport and Communications to reduce CO2 emissions by 7% by 2022. Finally, achieving goal no. 12 economic growth for the State of Qatar and sustainable development require reduction of footprint by changing how community produce and consume resources. For example, initiative to ban potable water in irrigation of fodder & public parks & encouraging to recycle water in district cooling industries.
b. Please describe what makes the initiative sustainable in social, economic and environmental terms. (100 words maximum)
contributing to the achievement of its four pillars: environmental, economic, humanitarian and social, towards achieving comprehensive and sustainable development in Qatar through targeting all the sectors of the community: - Residential: Management of consumption tariffs; awareness competitions for Green Building practices; sending consumption limit SMSs. - Industrial: Gas and energy efficiency technologies at production plants to improve fuel usage and reduce harmful emissions. - Governmental: Tarsheed22 program for schools; enforcing legislations for resource conservation. - Commercial: Green Cars Initiative to reduce CO2 emissions and use environmentally safe materials in infrastructural projects.

Question 4

a. Please explain how the initiative has addressed a significant shortfall in governance, public administration or public service within the context of a given country or region. (200 words maximum)
The Tarsheed program works on enforcing legislation for conservation - such as the conservation law no. 26/2008 – which has been upgraded by law no. 20 for the year 2015 in which fines have been forced on violators who waste water and electricity in the country. As well as setting standards for law enforcement procedures and practices in electricity and water conservation issues and technologies. It also develops amendments and regulations to complement the current laws and improve on their results. It is currently working with the Ministry of communication and transport to issue first law of EV charging and infra structure in the country after issuance of first EV policy.
b. Please describe how your initiative addresses gender inequality in the country context. (100 words maximum)
Tarsheed has a special program for housewives for awareness on conservation and energy efficiency and recycling. Moreover, special tailored training and awareness lectures are customized to house nannies who are mostly South Asian female workers. Booklets are available of tips of conserving water and electricity at houses, besides online tips on Tarsheed social media channels.
c. Please describe who the target group(s) were, and explain how the initiative improved outcomes for these target groups. (200 words maximum)
Tarsheed literally leaves no one behind. The whole state of Qatar population is Tarsheed’s Target Audience. It addresses all sectors including residential, governmental, commercial and industrial each in its own domain of conservation laws and appliances regulations, specs and guidelines of use. Publications are available as well as published regulations on KAHRAMAA official website. In addition, expatriates in Qatar are addressed in 7 most spread and common languages besides Arabic & English. This includes Hindi, Urdu, Tagalog, French, Malayalam, Bengali, and Swahili. In addition, media material, stories and school activity books are customized to one important target audience who are school children. Over more than 30 books are made for different age groups to learn about conservation, energy efficiency, renewable energy and material recycling.

Question 5

a. Please describe how the initiative was implemented including key developments and steps, monitoring and evaluation activities, and the chronology. (300 words)
The Tarsheed program phases: Phase1 (2012-2017): reduction targets of 20% electricity and 35% water. Phase2 (2018-2022): further reduction targets of 6% electricity and 10% water. During phase1, Tarsheed contributed to a reduction of 17% electricity consumption and 18% water. Furthermore, a total of 10.6M tons of CO2 emissions were reduced, along with a reduction of 265bn ft3 of natural gas consumption that contributed to a saving of QAR 5m. These achievements were realized through several projects and initiatives during phase1, including: - Annual Conservation Competitions (Tarsheed22, Tarsheed Carnival, Sustainable Building Competition) - Lowering demand and load and encouraging rational and efficient use of electricity and water across Qatar through sending alerts with tariffs. - Awareness Campaigns (KAP, E-life awareness program, lectures and workshops for ministries and institutions) - The application of Conservation Law No. 20 of 2015: Law on Electricity and Water Conservation - Gas and energy efficiency technologies for industrial plants - Establishing charging stations for electric cars within Qatar and conducting an awareness exhibition at KAP featuring the largest suppliers of electric and hybrid cars in Qatar. Phase2 reduction achievements as of April 2018 – April 2020 are 13,950 GWh of electricity, 67M m3 of water, 8M tons of CO2 emissions, and 13,4244 mcf of natural gas, contributing to financial savings of QAR 3,788m. Building on the projects and initiatives implemented in phase1, the Tarsheed program initiated further projects in phase2, such as: - Reviewing requests from Bulk Customers regarding the means of conservation and efficiency of use, i.e. the use of saline water for irrigation, applying Energy Management System ISO 50001 for industrial and commercial bulk customers. - Energy Audits for major users. - Completing the specifications of the Photoelectric modules connected and non-connected to the network for distribution to ministries, commercial sector, farms, hotels and institutions in Qatar.
b. Please clearly explain the obstacles encountered and how they were overcome. (100 words)
An obstacle was resistance of suppliers of electricity appliances such as Air conditioners suppliers to improve energy efficiency rating and electric lamp suppliers to ban Tungsten low-efficient lamps imports from the State of Qatar. Workshops were given to suppliers to convince it it to improve market quality as well as grace period to correct their situation in terms of following Tarsheed Standardization & Regulation. Also, changing culture of consumption to efficient use of electricity and water to the Qatari Community who lives in abundance. This was solved by promoting that conservation doesn't mean less use but efficient use of resources.

Question 6

a. Please explain in what ways the initiative is innovative in the context of your country or region. (100 words maximum)
In the field of electricity conservation, the Tarsheed program has implemented several sustainable solutions: - Implementation of high-efficiency motors that maintain the same efficiency levels at higher loads. - Air conditioning: using 31.82% EER (energy efficiency ratio) air conditioners. - Lighting: Use of Compact Fluorescent Lamps (CFL), Halogen Lamps with dimming systems, timers for external lights. For Water, the following solutions were applied: - Installing Low flow fixtures and taps in all public buildings. - Install low volume flush tanks in toilets in all public and private. - Using treated water in all public clubs and parks, and district cooling.
b. Please describe, if relevant, how the initiative drew inspiration from successful initiatives in other regions, countries and localities. (100 words maximum)
• Delay in implementation of measures by Ministry of Municipality. Tarsheed met with suppliers who resisted the regulations of ACs & lamps specially at first. Tarsheed gave them grace period to adjust • Decline in fuel global prices made Renewable energy a little expensive in Qatar. However, Tarsheed has given pilot projects to show the impact on environment & Qatar co2 footprint. Besides its economic impact on the long term. • Predict future Population Mix. Targets audiences in several languages. • Harsh environmental conditions require more electricity and water. Change of culture especially with school children to apply at school & home.
c. If emerging and frontier technologies were used, please state how these were integrated into the initiative and/or how the initiative embraced digital government. (100 words maximum)
- Installation of smart meters to accurately report consumption and give democracy of use to customers -Introduction of EVs & EV infrastructures & Control Platforms - Dashboards to monitor consumption and guide building owners & residents in terms of energy efficiency & maintenance - PV panels & Storage systems to attract consumers for net metering, green energy and energy storage especially in farms & remote areas.

Question 7

a. Has the initiative been transferred and/or adapted to other contexts (e.g. other cities, countries or regions) to your organization’s knowledge? If yes, please explain where and how. (200 words maximum)
Most of GCC countries have adopted the Tarsheed initiative with the same name "Tarsheed" and several of its programs were adopted. It is currently applied in Kuwait and UAE with same name. They were encouraged and started after success of the Qatari experience of "Tarsheed". The application of Tarsheed methodologies of combing: regulations, awareness and technology is the trilogy of success regionally. Also, Kuwait has adopted forcing fines on violators of Water & Electricity consumption law as it has very good impact in the State of Qatar. In addition, KAHRAMAA Awareness Park is a great initiative of Tarsheed program. Many Middle East countries such as Oman approached Tarsheed to implement an edutainment facility and platform dedicated to awareness and education of school and university students to research and know more about efficient use of electricity and water, renewable energy technology and Electric Cras technology in a fun entertaining and educative way.
b. If not yet transferred/adapted to other contexts, please describe the potential for transferability. (200 words maximum)
Tarsheed program has still opportunity to be transferred and adapted by other regional countries either Arabic or Asian. This is true in terms of using education and awareness especially. We have developed energy efficiency and resources conservation curriculum for different school levels. Also, the innovative experience of KAHRAMAA Awareness Park which a unique experience in the Middle East who has joined in establishing and becoming part of “The Global Network of Water Museums (WAMU-NET),” which is an initiative endorsed by the Intergovernmental Council of the Intergovernmental Hydrological Programme (UNESCO-IHP). By establishing this network, the Resolution n.XXIII-5 calls on people and institutions to implement urgent actions to repair our deteriorated relationship with the most precious liquid element on the Earth, and to operate within the frame of Sustainable Development Goals (SDGs). Two groups from the Sultanate of Oman and from the State of Kuwait has come to learn the experience of KAHRAMAA Awareness Park to be applied in their countries. Also, many countries in GCC start to apply fines on wasting water and electricity same as law no. 20 for the year 2015 called for by Tarsheed in the State of Qatar for enforcing fines on violators in this regard

Question 8

a. What specific resources (i.e. financial, human or others) were used to implement the initiative? (100 words maximum)
Technology: Implementing efficiency by utilizing the latest code, standards, technology and studies to achieve conservation, such as high-efficiency motors, energy-efficient air conditioners, power factors for bulk customers, low-flow fixtures and taps, low-volume flush tanks, and treated water usage. Media: Increasing awareness among the community by utilizing media and educational tools to encourage conservation, such as through tv and newspapers, higher education and religious sermons (AWQAF), Laws: Actively enforcing legislation and supervising the commitment to the related laws for conservation, including developing amendments to complement the current laws and build on results.
b. Please explain what makes the initiative sustainable over time, in financial and institutional terms. (100 words maximum)
The Tarsheed program is inherently sustainable in nature and purpose, and aims to ensure sustainable use of resources, which will both conserve the natural environment and reduce the financial costs of inefficient resource use both directly and indirectly. The estimated resource savings predicted for 2022 are: - 1,201 GWh electricity - 796,924 tons of CO2 emissions. - 18,230,560 m3 of water -

Question 9

a. Was the initiative formally evaluated either internally or externally?
Yes
b. Please describe how it was evaluated and by whom? (100 words maximum)
Internally: Bain & Company were appointed by Minister of Energy Affairs to evaluate KAHRAMAA Performance. Tarsheed Evaluation: “From a demand side management standpoint, KM has achieved sizeable per-capita consumption savings since launching its Tarsheed program in 2012”. Also, “Assessing key Electricity and Water DSM initiatives highlights an opportunity to capture total savings up to 5.8-7.0 BQAR over the next 3 years.” Externally, it was awarded by several international entries including lately 3G Best Public Sector Programme (Sustainability) Award 2019 & KAHRAMAA Awareness Park 3G Most Innovative Environmental Education Award 2019. Other entities: Energy Globe, CSR Matters & GRI.
c. Please describe the indicators and tools used. (100 words maximum)
The Tarsheed program uses ESG (environmental, social and governance) indicators and targets to focus and measure its effectiveness, with a central focus on water and electricity, where it has the most impact. In reducing losses: - Power Losses have a target reduction of 4-6% of purchasing volume - Water Losses have a target reduction of 8-11% of purchasing volume In improving electricity and water efficiency: - Establishing the annual Electricity & Water CAPEX
d. What were the main findings of the evaluation (e.g. adequacy of resources mobilized for the initiative, quality of implementation and challenges faced, main outcomes, sustainability of the initiative, impacts) and how is this information being used to inform the initiative’s implementation? (200 words maximum)
• KAHRAMAA has achieved sizeable per-capita consumption savings since launching its Tarsheed program in 2012. • A more ambitious Tarsheed program with a more effective and enforceable governance could deliver - by 2022 - an average annual additional QAR 0.3Bn in positive cash flow from reduced T&D CapEx for KM – a portion of the overall 5.8-7.0 BQAR cumulative benefits for Qatar between 2019-2022 – further decreasing per-capita consumption by an additional 14% in electricity and 18% in water by 2022 versus current ambition of 6% & 10% respectively. • Per capita electricity consumption was reduced to 15.3 MWh/capita in 2018 compared to 16 MWh/capita in 2012 • Per capita water consumption was reduced to 228 m3/capita in 2018 compared to 260 m3/capita in 2012 • 24M tons of Co2 emissions were reduced during the period 2012-2019 • Challenges of the program is need for stronger governance to force the regulations and policy enforcement on resilient suppliers of appliances. This has been taken into consideration in Phase 2 planning of Tarsheed.

Question 10

Please describe how the initiative is inscribed in the relevant institutional landscape (for example, how is it situated with respect to relevant government agencies, and how have these institutional relationships been operating). (200 words maximum)
Tarsheed is the National Program for Conservation and Energy Efficiency. Established by Qatar General Electricity and Water Corporation “KAHRAMAA” who runs the program, under the patronage of His Highness Sheikh Tamim bin Hamad, The Amir. Tarsheed first was started as a national campaign which proved very powerful in the program aims to promote and disseminate culture, legislation and techniques related to the conservation and efficient use of energy and renewable energy across the State of Qatar. The Tarsheed program works on enforcing legislation for conservation - such as the conservation law no. 26/2008 modified under Tarsheed with Law no. 20 for the year 2015 - as well as setting standards for law enforcement procedures and practices in electricity and water conservation issues. It also develops amendments and regulations to complement the current laws and improve on their results. Tarsheed regulations for conservation and energy efficiency apply to all sectors in Qatar: Governmental, Industrial, Commercial and Residential. It has R&D cooperation agreements with Research institutes and Universities in Qatar such as Qatar Foundation Institutes (QEERI), and Qatar University. Also, it has partnership with private sector international corporations in Qatar to collaborate on several Initiatives in energy efficiency (attached references)

Question 11

The 2030 Agenda for Sustainable Development puts emphasis on collaboration, engagement, partnerships, and inclusion. Please describe which stakeholders were engaged in designing, implementing and evaluating the initiative and how this engagement took place. (200 words maximum)
Formal Stakeholders analysis were conducted to evaluate Tarsheed’s engagement and Reach to community. These studies include a 2-year customer satisfaction survey for all KAHRAMAA stakeholders with a chapter on Tarsheed. The survey was conducted by AC Nielsen Company for 2018 & 2019. It measured Incidence of awareness levels for Tarsheed Program by undertaking review of existing media plan and spends. It proved engagement of Tarsheed & Reach by 95% for Qataris & 87% among expatriates. It also recommended specific emphasis on invest in continuous media campaign, cross media & KAHRAMAA customer service centers, leverage digital channels of customer interaction (website, mobile app, SMS). Another survey targeted Tarsheed events and media campaigns with Ipsos Company. It measured specific campaigns in 2016 & 201. It proved the awareness of Target audience with Tarsheed Electricity & Water Conservation Law no. 20, 2015 specifically. Eight percent were aware of Law & fines presented. They needed more understanding of the importance of having this law which was taken into consideration in following campaigns. Also, they shed light on importance of Leverage State events & activities to communicate key campaign elements and benefits and KAHRAMAA to run events/contests for building excitement around Tarsheed campaigns.

Question 12

Please describe the key lessons learned, and how your organization plans to improve the initiative. (200 words maximum)
• Tarsheed has learned from the phase1 targets were below expectations in terms of being decreasing per capita consumption in the country to be considered in phase two. For example, Phase2 KPIs become more realistic taking into consideration several factors affected consumption and resulted in non-meeting targets for per capita consumption e.g., industrial growth, demographic changes, non-enforcement of initiatives, agriculture /large scale farming, additional water production facilities’ • In addition, ‘DSM program cannot be enforced without changing governance and legislation to ensure involvement of all stakeholders as Tarsheed in Phase 1 didn’t have the required legislation or enforcement mechanisms to ensure involvement of several stakeholders (i.e. negotiating new AC MEPS with QS/MME, TIC infrastructure) which was overcame in phase 2 • Moreover, community culture of waste is successfully targeted gradually, in simple ideas and words; reaching all education levels and all society Qatari and expatriates through using various languages not only Arabic & English especially in terms of workers with simple education • Reaching new generation and concentrating on their education of energy efficiency & renewable energy will change the culture of the whole country for years to come in terms of efficiently using electricity and water and preserving the environment to fight climate change

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